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January 3, 2018 Food

RUMORS CONFIRMED: TACO BELL® SETS RELEASE DATE FOR NACHO FRIES – AND OH BTW THEY’RE $1

Nacho Fries set to debut in restaurants nationwide January 25

Irvine, Calif. (January 3, 2018) – From the menu brand who brought you the Naked Chicken Chalupa and Crunchwrap Supreme, comes Nacho Fries, set to make their debut in restaurants nationwide for just $1. The most-anticipated menu item release of the year will be available crisped to perfection with bold Mexican seasoning and served with a dippable side of warm Nacho Cheese, beginning January 25. 

In their leading role, Nacho Fries demonstrate Taco Bell’s continued commitment to delivering amazing value for just a dollar in a way only they can. Nacho Fries come off the heels of Taco Bell’s shared plans to introduce 20 $1 items on menus nationwide and in test markets this year, on top of 20 mainstay menu items for just $1.

Approved for hungry audiences everywhere, Nacho Fries will make their nationwide menu debut for a limited time a la carte for $1. The fries will also be served Supreme for $2.49 or Bell Grande for $3.49, topped with beloved Taco Bell add-ons, including beef, Pico de Gallo, nacho cheese and sour cream. Bonus features will include a $5 box with fries, a Doritos® Locos Taco, a Cheesy Gordita Crunch and Medium Drink. 

A Taco Bell fries release has been rumored since buzzworthy tests with select audiences in West Virginia and Bakersfield, CA markets last spring. Even recent supporting roles in the testing of the California Burritos in Charleston, WV have added to the fan speculation.

Fans are encouraged to follow along leading up to the release of Nacho Fries using the hashtag #NachoFries. Further details, and some award-worthy surprises, will be shared as the curtain is pulled back on the January 25 launch fit for the big screen.

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About taco bell® corporation

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. Overseas, Taco Bell has over 250 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program. In 2016, Taco Bell was named as one of Fast Company’s Top 10 Most Innovative Companies in the World.

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