Taco Bell is introducing a month-long taco celebration of deals, drops and surprises featuring go-to menu orders from Kevin Hart, Paris Hilton and Doja Cat
TLDR:
On the heels of turning National Taco Day into a global celebration, Taco Bell is extending the celebration throughout the month of October, offering fans deals they can’t find anywhere else with the help of a few surprise friends.
Duolingo started the party, taking National Taco Day global for the first time, and now some of Taco Bell’s closest friends, Kevin Hart, Paris Hilton and Doja Cat, are helping fans discover their usual order through curated deals all month long.
Each “usual” will be available nationwide for $4 throughout its featured week, with Taco Bell Rewards Members able to score the curated lineups for just $1 on Taco Tuesdays through Tuesday Drops in the Taco Bell app.
Assets for Taco Bell’s month-long taco celebration can be found HERE.
Irvine, Calif. (October 13, 2026) — Global Taco Day may be over, but Taco Bell is extending the party since tacos deserve to be celebrated beyond just one day. After taking National Taco Day global with Duolingo, Duo Habanero Sauce and a week-long Duo's Usual offer, Taco Bell is keeping the celebration going all month long by revealing the personal go-to orders of Kevin Hart, Paris Hilton and Doja Cat and bringing them to fans nationwide as limited-time $4 offers.*
Taco Bell fans everywhere have their go-to Taco Bell order, and Kevin Hart, Paris Hilton and Doja Cat are no exception. Starting today, each “usual” will be available for one week only. Plus, 10,000 Taco Bell Rewards Members who act quickly can score their new usual for $1 via the Tuesday Drops page in the Taco Bell app every Tuesday in October starting October 13 at 2 pm PT while supplies last.**
Kevin Hart’s Usual (Available for $4 nationwide October 13-19)
As global superstar Kevin Hart prepares for the Live Más Open, his usual keeps it classic and no-nonsense with a Beef Burrito Supreme, Crunchy Taco and a medium fountain drink. It’s a classic Taco Bell lineup built around two longtime staples that hit every time. Kevin Hart’s Usual will be available for $4 nationwide October 13-19 and for $1 on October 13 for Taco Bell Rewards Members, while supplies last.
Paris Hilton’s Usual (Available for $4 nationwide October 20-26)
Paris’ Taco Bell fandom runs deep – from her longtime love of the Volcano Menu to making Taco Bell a part of her signature Y2K lore. Her usual keeps the same playful energy going a Diablo Ranch Crispy Chicken Crunchwrap Slider featuring Hidden Valley Ranch, a Crunchy Taco and a medium fountain drink. It’s a polished-but-playful order that feels indulgent without overcomplicating things. Paris Hilton’s Usual will be available for $4 nationwide October 20-26 and for $1 on October 20 for Taco Bell Rewards Members, while supplies last.
Doja Cat’s Usual (Available for $4 nationwide October 27 - November 2)
After single handedly bringing back the original Mexican Pizza, trying to crash Taco Bell's Big Game ad and unveiling new iterations of the Mexican Pizza earlier this year, it only makes sense that Doja’s longtime favorite – the Mexican Pizza – anchors her usual which also includes a Spicy Potato Soft Taco. Doja Cat’s Usual will be available for $4 nationwide October 27- November 2 and for $1 on October 27 for Taco Bell Rewards Members, while supplies last.
Discover More with Taco Bell Rewards
The celebration doesn't stop here. Download the Taco Bell app and join Taco Bell Rewards to access exclusive drops, including the featured $1 deals, limited time offers and the latest menu innovations throughout National Taco Month and beyond.
About Taco Bell Corp.
Since 1962, Taco Bell has brought innovative, craveable Mexican-inspired food to generations of fans. As one of the world’s leading restaurant brands, Taco Bell serves millions of customers each week across nearly 10,000 restaurants in more than 40 countries. Known for its cultural impact, fan-first mindset, and history of defying expectations, Taco Bell has been recognized as one of Fast Company’s World’s Most Innovative Companies and one of TIME’s Most Influential Companies. For more information about Taco Bell, visit www.TacoBell.com and www.TacoBell.com/news. Stay up to date on all things Taco Bell by following us on Instagram, LinkedIn, TikTok, X, and YouTube.
*At participating locations from 10/13–11/2 until 11:59 PM PT, while supplies last. A new offer bundle launches each Tuesday during the offer period and replaces the prior week’s offer. Limit 1 Offer per transaction. Contact restaurant for prices, hours and participation, which vary. Taxes extra. Prices may be higher with delivery. Drinks exclude freezes and specialty beverages, as applicable. Price is for base build, substitutions may incur an upcharge. No cash value. Void where prohibited.
**On 10/13/26, the first 10k verified Rewards Members that click 'Claim Reward' will claim a reward for a $1 Bundle that consists of one (1) Burrito Supreme® & one (1) Crunchy Taco & one (1) Medium fountain drink, for $1 plus tax. Reward will be automatically added under the Rewards tab on your app within approximately 10 minutes. Redeemable only via the Taco Bell mobile app at participating U.S. Taco Bell® locations from 2 PM PT until 11:59 PM PT on 10/13/26,, while supplies last. If part of a delivery order, delivery fee & other fees may apply. Must add one of each qualifying products, Burrito Supreme, Crunchy Taco, and Medium Fountain Drink, to cart. Limit one (1) per user. Prices and items vary. Offer is non-transferable and cannot be combined with any other offer. No cash value. Product or ingredient substitutions, upgrades, or add-ons to eligible redemptions may incur an up-charge cost. Drinks exclude freezes and specialty beverages, as applicable. Additional terms apply: https://www.tacobell.com/legal-notices/terms-of-use
On 10/20/26, the first 10k verified Rewards Members that click 'Claim Reward' will claim a reward for a $1 Bundle that consists of one (1) Diablo Ranch Crispy Chicken Crunchwrap Slider & one (1) Crunchy Taco & one (1) Medium fountain drink, for $1 plus tax. Reward will be automatically added under the Rewards tab on your app within approximately 10 minutes. Redeemable only via the Taco Bell mobile app at participating U.S. Taco Bell® locations from 2 P M PT until 11:59 PM PT on 10/20/26, while supplies last. If part of a delivery order, delivery fee & other fees may apply. Must add one of each qualifying products, Diablo Ranch Crispy Chicken Crunchwrap Slider, Crunchy Taco, and Medium Fountain Drink, to cart. Limit one (1) per user. Prices and items vary. Offer is non-transferable and cannot be combined with any other offer. No cash value. Product or ingredient substitutions, upgrades, or add-ons to eligible redemptions may incur an up-charge cost. Drinks exclude freezes and specialty beverages, as applicable. Additional terms apply: https://www.tacobell.com/legal-notices/terms-of-use
On 10/27/26, the first 10k verified Rewards Members that click 'Claim Reward' will claim a reward for a $1 Bundle that consists of one (1) Mexican Pizza and one (1) Spicy Potato Soft Taco, for $1 plus tax. Reward will be automatically added under the Rewards tab on your app within approximately 10 minutes. Redeemable only via the Taco Bell mobile app at participating U.S. Taco Bell® locations from 2 PM PT until 11:59 PM PT on 10/27/26, while supplies last. If part of a delivery order, delivery fee & other fees may apply. Must add one of each qualifying products, Mexican Pizza and Spicy Potato Soft Taco to cart. Limit one (1) per user. Prices and items vary. Offer is non-transferable and cannot be combined with any other offer. No cash value. Product or ingredient substitutions, upgrades, or add-ons to eligible redemptions may incur an up-charge cost. Additional terms apply: https://www.tacobell.com/legal-notices/terms-of-use