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Ordering pickup?We'll need your location
Start your order

How It Works

Get rewarded wherever you order. Use the app to check points and redeem.

  • Download the App

    Track your points and rack up rewards.

  • Earn Where You Order

    Earn points when you order online, in the app, at the kiosk, or scan your receipt in-store.

  • Get Rewarded

    Earn 10 points for every qualifying $1 spent. Earn a new reward every 250 points.

  • Unlock Even More

    Greater rewards await the more points you earn.

Start earning points in more ways than ever before. Redeem your rewards, only in the app.

All The Perks

  • Free Rewards

    Choose from a selection of Taco Bell favorites, and get a free reward** just for signing up.

  • Exclusive Offers

    Be in the know on special deals.

  • Bonus Point Challenges

    Complete challenges to get rewards faster.

  • Free Birthday Gift

    Your special day just got cooler with a regular Mountain Dew Baja Blast® Freeze***.

Still have questions?Check out our full list of FAQs here.
Taco Bell Rewards program is available at participating US locations and subject to terms and conditions. Excludes delivery orders. *Only for new Taco Bell Rewards members in the Taco Bell App. Reward for one free Cheesy Gordita Crunch only at participating U.S. Taco Bell locations, valid for 14 days from issuance. Must have registered Taco Bell account. No cash value. Taco Bell Reward program subject to Terms and Conditions. At participating U.S. Taco Bell locations for a limited time only. Contact local restaurant for hours and participation, which vary.**Free-sign-up reward valid for 14 days from issuance and redeemable only via the Taco Bell mobile app for in-store/drive-thru pickup orders, at participating U.S. Taco Bell® locations, while supplies last. Not available for a web pay-ahead, pickup order or delivery order. Must be a registered Taco Bell app user in order to redeem. Reward valid once per registered user. No product or ingredient substitutions, upgrades or add-ons. Reward is non-transferable and cannot be combined with any other offer. No cash value. Terms and conditions apply.***Free regular Mountain Dew Baja® Blast Freeze reward valid for 31 days from issuance and redeemable only via the Taco Bell mobile app for in-store/drive-thru pickup orders on regular price menu items, at participating U.S. Taco Bell locations, while supplies last. Not available with a web pay ahead, pickup order or delivery order. Valid for one (1) regular Mountain Dew Baja Blast® Freeze ($2.69 approximate retail value). Purchase not required for redemption. No product or ingredient substitutions, upgrades or add-ons. Reward is non-transferable and cannot be combined with any other offer. Limit one (1) reward per transaction. All beverage related trademarks are owned by PepsiCo, Inc. and its Affiliates and Subsidiaries. Terms and conditions apply. ©2021 Taco Bell IP Holder, LLC.