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How It Works

Download the app, order the food you love, and love the rewards you get.

  • Download or Update the App

    Earning and redeeming points only available on the app.

  • Order Food, Score Points

    Rack up 10 points for every $1 spent. Earn a reward every 250 points.

  • Get Rewards and Unlock More

    Unlock a hotter tier for even hotter rewards.

Earning and redeeming points currently only available on the app.

All The Perks

  • Free Rewards

    Choose from a selection of Taco Bell favorites including a Free Doritos® Locos Tacos* just for signing up.

  • Exclusive Offers

    Be in the know on special deals.

  • Bonus Point Challenges

    Complete challenges to get rewards faster.

  • Free Birthday Gift

    Your special day just got cooler with a regular Mountain Dew Baja Blast® Freeze**.

Still have questions?Check out our full list of FAQs here.
Taco Bell Rewards (Beta) program is available for a limited time only and is subject to termination at Taco Bell’s discretion.*Reward valid for 14 days from issuance and redeemable only via the Taco Bell mobile app for in-store/drive-thru pickup orders, at participating U.S. Taco Bell locations, while supplies last. Not available with a web pay ahead, pick up order or delivery order. Must register as a user inTaco Bell app in order to redeem. Check your local Taco Bell store for availability. Purchase not required. Offer valid for one (1) Seasoned Beef Doritos® Locos Tacos. This Reward may be redeemed once per registered use. Offer excludes Doritos® Locos Tacos Supreme. No product or ingredient substitutions, upgrades or add-ons; except may swap seasoned beef for beans. Reward is non-transferable and cannot be combined with any other offer. No cashvalue. Terms and conditions apply.**Free Regular Mountain Dew Baja® Blast Freeze Reward valid for 14 days from issuance and redeemable only via the Taco Bell mobile app for in-store/drive-thru pickup orders on regular price menu items, at participating U.S. Taco Bell locations, while supplies last. Not available with a web pay ahead, pickup order or delivery order. Valid for one (1) Regular Mountain Dew Baja Blast® Freeze ($2.69 approximate retail value). Purchase not required for redemption. No product or ingredient substitutions, upgrades or add-ons. Reward is non-transferable and cannot be combined with any other offer.  Limit one (1) reward per transaction. All beverage related trademarks are owned by PepsiCo, Inc. and its Affiliates and Subsidiaries. Terms and conditions apply.***Free Chalupa Cravings Box Reward available to the first 2.9 million people who sign up for a new Rewards account starting 12/3/20. This offer ends on 12/15/20 or when all 2.9 million Chalupa Cravings Boxes have been awarded, whichever occurs first. Reward valid for 14 days from issuance and redeemable only via the Taco Bell mobile app for in-store/drive-thru pickup orders, at participating U.S. Taco Bell locations. Not available with a web pay ahead, pick up order or delivery order. Must register as a user in Taco Bell app in order to redeem. Check your local Taco Bell store for availability. Purchase not required. Offer valid for one (1) $5 Chalupa Cravings Box. This Reward may be redeemed once per registered use. No product or ingredient substitutions, upgrades or add-ons; except may swap seasoned beef for beans. In Cantina and Urban stores, box will include chips & nacho cheese sauce instead of Cinnamon Twists. Reward is non-transferable and cannot be combined with any other offer. No cash value. Terms and conditions apply.