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How It Works

Start reaping the benefits of Taco Bell Rewards in four easy steps:

1. Sign Up

Download our app or visit our website to sign up for Taco Bell Rewards.

2. Earn Points

Rack up points with ease by placing orders through the app, scanning receipts, and signing in on in-store kiosks.

3. Redeem Rewards

Celebrate every 250 points with a free reward and aim for 2,000 points to reach coveted Fire! Tier status.

4. Unlock Exclusives

Seize the perks of special offers, early access to new food, a chance to vote for future menu launches, and much more.

Exclusive Access

Be the First to Try

Taco Bell Rewards Members get first dibs on new product and food launches.

Experience More on Tuesdays

Indulge in our favorite day of the week with special offers, unique experiences, and limited opportunities.

Enjoy Fan-Favorite Voting

Rewards Members, this is big: You get to decide some of our most craveable product launches.

Access Unique Passes

Crave it every day with limited-time passes like the Nacho Fries Lover's Pass.

Rewards Program FAQ

  • What is Taco Bell Rewards and how does it work?

    It's Taco Bell's customer loyalty program. It's pretty simple – when you make eligible purchases through your Taco Bell account, you'll earn points to unlock free items and special offers. You'll also gain exclusive and early access to new products and other surprises along the way!

  • How do I become a Taco Bell Rewards member?

    It's easy. Everyone that uses the Taco Bell mobile app or tacobell.com as a logged in user is a member! If you don't have an account, download the mobile app, and you'll be asked to sign up for a Taco Bell Account. Or go to tacobell.com and select “Login” and then “Create An Account”. Fill out and submit the Sign Up form, agree to the website terms (which include Reward Program terms), and you'll automatically become a Rewards member.

  • How do I keep track of past points and rewards?

    Head to the Rewards dashboard on the mobile app and tap the three horizontal bars in the top right corner of the screen. Click the "My History" tab and you can see when you earned points, rewards, and redeemed a reward.

  • Do Taco Bell points and rewards expire?

    Yes. Your points expire 6 months after the calendar month in which you earned them, unless they are converted into a reward. For example, if you earn 50 Points on March 21, those 50 Points will expire on October 1 if you do not earn a Reward by October 1. Your rewards expire on the 31st day after they are posted to your account, unless you redeem the reward.

  • Is my "Fire" tier status permanent?

    It's not permanent, BUT once you achieve Fire status, your status will last until the end of that calendar year, plus one full calendar year after that. To keep Fire status for the year after that, you'll need to earn enough points again.

  • What do I do if I have any questions about my order or rewards?

    Go ahead and fill out the Contact Us form here and we'll get back to you ASAP.

  • How many points do I need to earn a reward?

    250 points

  • How do I redeem a Taco Bell Reward?

    Just log into your account on the Taco Bell mobile app, tap "My Rewards" and select the one you'd like by tapping "Redeem." How easy is that? If you have more than one option for a type of reward, you'll be presented a list of options to add to your cart. Before redeeming your reward, you can also swap the reward with another just by tapping "Redeem" on the choice you would like instead. You'll be prompted to confirm the change, and once you do, the new reward will appear in your cart. If you change your mind, you can also tap "Remove" and the unredeemed reward will go back to where it was. Please note you are only able to redeem one reward at a time and only through the Taco Bell app.

  • What rewards are available in each tier for earning 250 points?

    • Hot: Bean Burrito, Cheesy Bean & Rice Burrito, Chips & Nacho Cheese Sauce, Cinnamon Twists, Crunchy Taco, Soft Taco, Spicy Potato Soft Taco, Cheesy Fiesta Potatoes, Cheesy Roll Up, Cheesy Toasted Breakfast Burrito Sausage, or a Medium Fountain Drink. (Plus a birthday surprise)​

    • Fire: Seasoned Beef Chalupa Supreme®, Nacho Cheese Doritos® Locos Tacos, Cheesy Gordita Crunch, Chicken Enchilada Burrito, 3-Cheese Chicken Flatbread Melt, Double Stacked Taco, Breakfast Quesadilla (Sausage), Mtn Dew® Baja Blast® Freeze (Regular), Cinnabon Delights® 2 Pack, Bean Burrito, Cheesy Bean & Rice Burrito, Chips & Nacho Cheese Sauce, Cinnamon Twists, Crunchy Taco, Soft Taco, Spicy Potato Soft Taco, Cheesy Fiesta Potatoes, Cheesy Roll Up, Cheesy Toasted Breakfast Burrito Sausage, or a Medium Fountain Drink. (Plus a birthday surprise)​​

  • Where can I find my rewards status information and track my progress?

    Open the mobile app and tap the "Rewards" giftbox icon at the bottom of the screen. That will bring you to your Rewards dashboard. Here, you can track your progress towards your next reward. If you tap the My Rewards button, you can check to see if you have any current rewards hanging out. Once you place and pick up your order, you should see your points added shortly after. But it can take up to 48 hours, so…be patient. 😉

  • How many points will I earn for each qualifying purchase?

    You'll earn 10 points per eligible dollar spent based on your order subtotal (excluding taxes, fees, and discounts). You receive a reward every time you earn 250 points. To earn points, purchases must be made via your account (either online at tacobell.com or via the Mobile App), at the kiosk by entering your rewards email address (when prompted), or on drive thru/in-restaurant counter purchases by scanning the barcode on your receipt. If you hit 2,000 points in a calendar year, you'll get promoted to "Fire Tier" where you'll earn 11 points per eligible dollar spent and get access to even more reward options. Pretty sweet, right?

  • Is there a way for me to earn points when I’m not ordering on the app?

    You bet. First, there’s ordering for pickup from our website. Just make sure you’re logged in, and the points will be added to your account. You can also earn points by ordering from our In Store Kiosks. If you are a Taco Bell Rewards® member, just enter your Rewards email address when prompted, and points will be added to your account. If you miss that step, no worries! You can manually enter the numeric code that is included on your digital receipt that gets emailed to you. Just open your app, tap on the scanner icon on your rewards dashboard and switch it over to manual. For orders placed at the drive thru and in-restaurant counters look for the barcode at the bottom of your receipt, which you can then scan on your app with the Taco Bell Rewards scanner. Your points should be added to your account within 48 hours.

  • Will I earn points on delivery orders?

    Yes, you can earn points on qualifying delivery orders placed through the Taco Bell app. However, you cannot earn points on delivery or pick-up orders placed through a delivery partner’s app like DoorDash, Uber Eats, Postmates, or Grubhub.

  • Will I earn points on other non-food purchases?

    Points are only earned on qualifying food and beverage purchases made at participating locations. Points will not be earned on the following at this time: Taco Bell merchandise, alcohol, charity donations, gift card purchases, taxes, and fees.

  • What are Taco Bell "Challenges?"

    Challenges are a way to earn EXTRA points and rewards. If you place an order that meets the challenge's requirements, the extra bonus points will be earned automatically once the purchase is complete. Current Challenges can be found on your Rewards Dashboard by tapping the "Challenges" button.

  • How do I scan the barcode on my receipt?

    You will need to download and open the mobile app to find a barcode scanner button in your rewards dashboard that'll open the scanner. Once the scanner opens, you'll have to allow the mobile app to use your phone's camera. Then, point the scanner at the barcode, scan the barcode (within 5 days of your qualifying purchase), and any qualifying points should be added to your account within 48 hours.

  • What do I do if the scanner doesn't read the barcode on my receipt?

    If the scanner doesn't work for some reason — maybe it's too dark for the camera to recognize the barcode or your receipt is wrinkly — there's an option in the app to manually enter the numbers underneath the barcode, and it'll do the same thing as scanning.

  • What if I can't find a barcode on my receipt?

    If you don't have a barcode on your receipt, that likely means we haven't yet rolled out loyalty barcodes at the location you visited or it may not be a participating location. To receive more information on participating locations, fill out the Contact Us form here and we'll get back to you ASAP.

Notice of Financial Incentive

  • General

    We offer programs that may constitute a “financial incentive” which rewards consumers with exclusive offers and treats, personalized experiences, and rewards for making qualifying purchases or engaging in other activities, such as creating an account on our platform, signing-up for our marketing email and text messaging programs, and other limited-time promotional campaigns. We collect personal information in connection with providing these rewards programs to consumers, which are described below, as well as inferences which may be drawn from any of the below categories of personal information to create a profile about our consumer’s preferences, characteristics, trends, predispositions, behavior, attitudes, and response to new products. The details of these programs are described in the chart below and are subject to change. For more information, please see “WHAT PERSONAL INFORMATION DO WE COLLECT ABOUT YOU?” in our Privacy Policy.

    In general, we estimate that the value of the personal information we collect through the programs below is less than the value of the incentives offered to consumers. The value of the incentives provided pursuant to the programs can vary greatly by individual and depends on various factors, including as applicable: the benefit and insights that we realize and expect to realize when you continue to use our Services; sales directly or indirectly generated from participation in each program; whether the sales generated by the program exceed the cost to us of offering the program; how many users sign up for the program; and increased goodwill towards us. We will not discriminate against you for opting out of any program, but we may offer incentives and promotions that are not available outside of participation in the programs described in the chart below.

    Program and material terms

    How to opt-in to the program

    Incentive offered for your participation

    Personal Information we may collect through the program

    How to withdraw from the program

    Marketing Text Messages

    By joining this program, you will receive marketing text messages from us, which may include exclusive offers.

    See terms and conditions here.

    By providing your phone number and signing up for marketing text messages.

    Updates regarding current offers and promotions, which may include exclusive offers, or other similar benefit.

    Information that Taco Bell collects about you can be found in Section One of the privacy policy found here.

    By texting STOP to the short code or telephone number from which text messages are being sent; You may also opt out by contacting Taco Bell at the following email address: Digitalsupport@tacobell.com.

    Marketing Email Messages

    By joining this program, you will receive marketing e-mail messages from us, which may include exclusive offers.

    See terms and conditions here.

    By providing your email address and signing up for marketing e-mails.

    Updates regarding current offers and promotions, which may include exclusive offers, or other similar benefit.

    Information that Taco Bell collects about you can be found in Section One of the privacy policy found here.

    By using the link provided in marketing emails to unsubscribe from marketing email communications.

    Loyalty Account Creation

    By creating a loyalty account, you can receive certain benefits such as discounts, early access to new products, free products, and other similar offers.

    See terms and conditions here.

    By creating a loyalty account online or via the Taco Bell app.

    Updates regarding current offers and promotions, which may include exclusive offers, or other similar benefit.

    • Contact and profile information.

    • Date and month of birth.

    • Payment and transaction information.

    • In-store location information.

    • Geolocation data (if enabled through phone settings, for transactional purposes.)

    By logging into their account and selecting “Profile” and then “Close My Account” on the bottom of the page.

    Limited Time Promotional Campaigns

    You may optionally link your Taco Bell account to third parties as part of our joint marketing campaigns, to participate in these programs.

    You will be able to opt in by entering your Taco Bell account information in participating third-party sign-up forms, or by agreeing within the Taco Bell app.

    Participation in the promotional campaign, including the rewards described in those specific terms.

    • Contact and profile information.

    • Payment and transaction information.

    • Email address.

    • Phone number.

    By following the opt-out instructions in the program terms.

  • Sell, Sharing, or Disclosure of Consumer Data

    Taco Bell will not sell, share, or otherwise disclose consumer data to any third party except as described in our Privacy Policy. For more information on how Taco Bell discloses your data visit our Privacy Policy. Currently Taco Bell does not collect sensitive data to create an account or to receive personalized or non-personalized Taco Bell marketing. Taco Bell may provide the option to sync your account to third party websites to participate in promotional and marketing engagements. Once you have synced your account to a third-party website your personal information will be shared with that third party.

  • Account Deletion

    You have the right to withdraw from these programs at any time and may do so by following the instructions in the chart above. However, please note that your withdrawal may be delayed due to technical restrictions.

    In the event you choose to delete your account you will no longer be able to receive program benefits such as personalized incentives. You may delete your account while logged into your account on a mobile device or our website. In the event you choose to delete your account you may still receive transactional emails regarding password and account information and unrelated marketing communications that you may have signed up for until such time as you withdraw from the program by following the instructions in the chart above.

  • Contact Information

    To better understand your data rights please see jurisdictional disclosures found in Section 7 of the Taco Bell Privacy Policy.

Taco Bell Rewards program is available at participating US locations and subject to terms and conditions. Points are earned on qualifying purchases.

* Welcome Reward valid for 14 days from issuance and redeemable once for Reward Members only via the app at participating U.S. Taco Bell® locations, while supplies last. Limit 1 per registered user. Must make selections from predetermined menu items. Our vegetarian items, certified by the American Vegetarian Association, are lacto-ovo, allowing for dairy & egg consumption. Preparation methods could lead to cross contact with meat, for which we assume no responsibility. Terms apply. ​