In the kitchen, bold moves and innovation have always been part of our business. Doritos and Taco Bell tacos were great apart – but we knew they could be even better together.
Because we know you love it when we shake things up, we’re also applying this same mindset to redefine what our brand can do. We want to make a difference. We want to do more for our customers, team members and communities. We want to give people a reason to come together and discover something new. And we want to build more than restaurants. That’s our Purpose.
Here’s a taste of what we’ve already got underway, and what you’ll hear more about in the coming year:
• Inspiring creativity and passion in young people, and rewarding innovators, creators and dreamers through our Live Mas scholarship.
• Feeding the curiosity of our team members, and helping them pursue their passions through education
• Nixing unnecessary ingredients - like artificial flavors and colors, and preservatives where possible. Going cage-free with our eggs. Reducing sodium in our food. Being transparent about it all.
• Updating our restaurants so they’re more relevant to you, and have less impact on the environment.
We’ve made some big commitments and we’re going all-in to meet them. We’re innovating in the kitchen and beyond – because Taco Bell represents so much more than Mexican-inspired food, and that’s what you expect from us.
We’re excited to share our Purpose story – and we’re eager for you to be a part of it. We’re going to continue pulling back the curtain on work we’re proud of across food, education, job training and environment, sharing information and updates right here in our Newsroom.
At participating U.S. Taco Bell® locations. Contact restaurant for prices, hours & participation, which vary. Tax extra. 2,000 calories a day used for general nutrition advice, but calorie needs vary. Additional nutrition information available upon request.
⚠ WARNING : Certain foods and beverages sold or served here can expose you to chemicals including acrylamide in many fried or baked foods, and mercury in fish, which are known to the State of California to cause cancer and birth defects or other reproductive harm. For more information go to www.P65Warnings.ca.gov/restaurant
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