Live Más

We want to feed people’s lives with más. But what does this mean? We’re so inspired by our fan’s creativity and drive to pursue their passions that we made it our mission to connect them to the experiences that matter most. We’re uncovering more educational opportunities for students, providing access to new music, sports and gaming, and even celebrating the marriage of our fans.

So, are you ready to Live Más? If so, check out just some of our favorite things below and have fun exploring right along with us.

Live Más Scholarship

Awarding $1 million in scholarships to young adults. We are looking for innovators, creators and dreamers who have the passion to pursue their unique dreams.

Taco Bell Foundation

The Taco Bell Foundation is committed to empowering youth to reach their full potential though a high school diploma and beyond.

Taco Bell Weddings

Beginning in summer 2017, tie the knot in our chapel at our flagship restaurant in Las Vegas.

Feed the Beat

Get ready to rock & roll with 100 of the nation's hottest up-and-coming bands.

Feed the Beta

Feed the Beta is a program that helps indie game developers by giving them the resources they need to take their game to the next level.

Live Más Student Section

Taco Bell and College Football Playoff are picking up the tab for 3,000 seats.  That's 500 for each school at each of the three games.