Live Más

We believe everyone deserves the right to Live Más - and we’re constantly inspired by the creativity it takes to get there. To us, that means uncovering new educational opportunities for young people, providing access to new music, sports and gaming, and further connecting our fans to their passions.

So check out the programs below and have some fun exploring right along with us.

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Live Más Scholarship

Awarding $1 million in scholarships to young adults. We are looking for innovators, creators and dreamers who have the passion to pursue their unique dreams.

Taco Bell Foundation

The Taco Bell Foundation is committed to empowering youth to reach their full potential though a high school diploma and beyond.

Feed the Beat

Get ready to rock & roll with 100 of the nation's hottest up-and-coming bands.

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Feed the Beta

Feed the Beta is a program that helps indie game developers by giving them the resources they need to take their game to the next level.

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Live Más Student Section

Taco Bell and College Football Playoff are picking up the tab for 3,000 seats.  That's 500 for each school at each of the three games.