Taco Bell gives traditional pizza a big makeover. Select Fire! Tier Rewards Members in Glendale, AZ are scoring the biggest Mexican Pizza ever right to their doorsteps.
Irvine, Calif. (February 7, 2023) – To celebrate the biggest football weekend of the year, Taco Bell is cooking up a remix of its biggest menu item comeback of all time – the Mexican Pizza. Fans brought back the original in 2022, now Taco Bell is giving it an upgrade no one expected but everyone will be craving. Introducing: the Big A** Mexican Pizza (because there is really no better way to describe it). Four times as big, the pizza delivers on flavor and craveability featuring more of the cheesy, crunchy, savory, saucy layers fans know and love.
The shareable Big A** Mexican Pizza is loaded with layers of beans, seasoned beef, signature tomato sauce and a melted three cheese blend between its three extra large crispy tortilla shells. Right in the backyard of the weekend’s biggest happenings, it will be available exclusively for Taco Bell’s biggest fans (select Taco Bell Fire! Tier Rewards Members) in Glendale, AZ on Sunday, February 12. The Big A** Mexican Pizza will be delivered right to fans’ doors in a custom Taco Bell swag kit loaded with Crispy Chicken Wings, Taco Party Packs, Nachos Party Pack, Cinnamon Twists, Hot Sauce and the new Starry™ lemon lime flavored soda, making the perfect meal for a big game watch party. All delivery recipients were pre-selected in a surprise offer right from the Taco Bell app in January.
“At Taco Bell, the only brand we’re trying to top is ourselves. The return of the Mexican Pizza in 2022 was a massive success driven by our fans which is why we wanted to innovate on what they loved most and show up with an unexpected innovation that no one ever saw coming,” said Sean Tresvant, Global Chief Brand Officer. “Though we’re not officially participating in the big game this year, we’re ecstatic to give select fans in Glendale, AZ and nearby cities the ultimate Taco Bell experience to elevate their watch parties.”
To kick off pre-game celebrations, the brand has partnered with The h.wood Group, a Los Angeles based hospitality and lifestyle company, and Uncommon Entertainment to show up at the “h.wood Homecoming” pop-up bash in Scottsdale, AZ on Friday, February 10. This iconic celebration will fuse together the worlds of sports and entertainment once again to deliver the most sought-after destination during football’s biggest moment of the season. As an official sponsor, Taco Bell will be providing a unique experience that encourages guests to Live Más and will officially unveil the Big A** Mexican Pizza for the first time. Select Fire! Tier Rewards Members (and their plus ones) were previously chosen to attend the invite only event as part of a surprise offer in the brand’s official app.
Fans nationwide aren't getting left out. On Saturday, February 11 and Sunday, February 12 fans can score a free regular-sized Mexican Pizza with a $20 minimum Taco Bell Delivery in-app order*. Since 2020, the Taco Bell Rewards program has provided its most passionate fans the ability to attend exclusive experiences like Taco Bell Drag Brunch, score early access to favorites like Mexican Pizza and even vote for the return of a fan-favorite**. To learn more about Taco Bell’s exclusive in-app perks, visit TacoBell.com/Delivery.
*From 2/11/23 - 2/12/23, qualifying orders of $20+ will be eligible to include one free Mexican Pizza (meat or veggie) Reward for Taco Bell Delivery. Redeemable only via the Taco Bell mobile app for delivery orders, at participating U.S. Taco Bell ® locations, while supplies last. Not available for delivery orders placed outside the Taco Bell app. Must be a registered Taco Bell Rewards member in order to redeem. Reward valid for 1 (one) free Mexican Pizza (meat or veggie). Reward valid one (1) time per registered user. No product or ingredient substitutions, upgrades or add-ons. Reward is non-transferrable and cannot be combined with any other offer. No cash value. Terms and conditions apply
**Taco Bell Rewards program is available at participating US locations and subject to terms and conditions.
About Taco Bell Corp.
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About The h.wood Group
The h.wood Group is a Los Angeles-based, hospitality and lifestyle marketing company with an iconic portfolio of luxury nightlife and restaurant venues. From Delilah and The Nice Guy, to Bootsy Bellows and Harriet’s, The h.wood Group is responsible for some of the most iconic brands in the world. The h.wood Group experience is also known well beyond the walls of their brick-and-mortar locations through its work as one of the most reputable event producers in the world. Their signature approach to service and storytelling unites brands, consumers and talent at some of the world’s most iconic cultural events including Coachella, F1, Cannes, Art Basel and more. For more information, visit https://hwoodgroup.com/.