Today, Taco Bell announced the Feed The Beat 20th Anniversary Class — 100 rising artists selected to join a program that has supported more than 2,000 musicians since its founding in 2006. This year’s class reflects the genre-spanning mix of artists that has defined Feed The Beat since the start.
Discover the full 20th Anniversary Class at http://FeedTheBeat.com
Feed The Beat was founded on a simple but powerful premise: musicians on tour need to eat. The program originally provided artists with $500 in Taco Bell gift cards to cover meals between performances — a practical way to support artists’ life on the road.
“Creating a platform that elevates artists while pairing them with the Taco Bell ethos is something uniquely ours,” notes Tim Bergevin, Taco Bell’s Vice President of Entertainment, Energy, and Events Marketing.
"It’s incredible to see the breadth and range of artists the FeedThe Beat program has helped support over the past 20 years. With this new class, we're continuing our commitment to fueling artists' passions on the road and helping them reach an audience that is deeply passionate about music, food and culture."
“When Feed The Beat started 20 years ago, the concept of a brand supporting up-and-coming musicians, across all genres, without asking for anything in return, was a very unheard of concept. The program has progressed tremendously over the years, but the ethos remains thesame. Our goal is to always build authentic relationships between Taco Bell and the artists.” - Jon Landman, CBDO at The Syndicate
Check out the video below!