Taco Bell is redefining what value feels like. With the nationwide launch of the Luxe Value Menu, teams across the brand came together to create a menu that delivers abundance, innovation, and a little luxury for everyone. Take a peek behind the purple curtain to see how our people brought this menu to life.
Feat. Hassan F., Product Marketing Manager and Kyle H., Sr. Associate Brand Marketing Manager
The Luxe Value Menu is more than a set of items - it’s a new standard for what value can mean, built on creativity, resilience, and a shared commitment to our fans. And this is only the beginning. Keep an eye out as the Luxe Value Menu continues to evolve with new and returning innovations.