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Native American Heritage Month Spotlight: Preserving the Native Culture

Valarria C. - Team Member, Taco Bell Corp.

Native American Heritage Month, celebrated each November in the U.S., is a time to honor the histories, cultures and contributions of Native American tribes and people. Originating from early 20th-century advocacy by figures like Dr. Arthur C. Parker and Seneca leaders, it became a month-long observance in 1990. This month raises awareness of Indigenous traditions and history while celebrating Native Americans today. Stay tuned as we spotlight and celebrate the Native American community At The Bell.

Team Member Valarria C. is part of the Navajo Nation, which is the largest federally recognized Native American Tribe in the United States.

“I was born and raised in Arizona on the reservation where I lived until I went to pursue a degree in Medical Systems. My first language was Navajo, and I ended up learning English in school.”

Growing up, Valarria was exposed to many cultural happenings of the Navajo Nation. This included learning and speaking the language with her peers, watching traditional dance performances during ceremonies and wearing traditional clothing for big events.

“When I was born, I received my first clan name Töaheedliinii, which is derived from the four clans that make up my family. It means water flows together, whichI still use to introduce myself at gatherings. When it comes to ceremonies, I love attending the Yeiieeicheii ceremony which celebrates the end of the fall season. It heals people and commemorates a wave of new life! I also like seeing the Fire Dances that the Eastern Navajo Tribe puts on. All these ceremonies are a fun time as we come together to wear our traditional handmade jewelry and colorful clothing and honor the Navajo culture.”

Valarria found Taco Bell after deciding to switch careers. Since joining, Valarria has been exposed to different cultures and is even learning Spanish as a way to better connect with colleagues and customers! In return, she’s been teaching those around her about the Navajo Nation, because preserving and celebrating the Native culture is important to her.

“I am in El Paso, Texas, where there are not many like me, but I’m still in touch with the culture and pass it on to my son. So I want people to know that you do not have to be on the reservation to keep your culture and heritage alive, you can bring it with you and celebrate it wherever you go.”

Native American Heritage Month: Valarria C.