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How it Works

Purchase a Taco Lover’s Pass® between 10/3 and 10/4 to unlock the ability to redeem your choice of 1 of 10 tacos a day for 30 days.

1. Get Your Pass

Get the Taco Lover’s Pass® for $10, exclusively on our app between 10/3 and 10/4.

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2. Reveal the Hidden Menu

After your purchase, your pass is activated in your Rewards Dashboard and will grant you exclusive access to the Taco Lover's Pass® category where you can redeem a taco a day for 30 days.


3. Enjoy Your Pass

Celebrate with the choice of 1 of 10 taco options by using your pass to redeem any eligible taco with the Taco Lover's Pass® badge.

Eligible Tacos

Breakfast Taco Sausage*

Breakfast Taco Bacon*

Breakfast Taco Potato*

Soft Taco

Soft Taco Supreme®

Spicy Potato Soft Taco

Nacho Cheese Doritos® Locos Tacos

Nacho Cheese Doritos® Locos Tacos Supreme®

Crunchy Taco

Crunchy Taco Supreme®

*At participating U.S. Taco Bell® locations during Breakfast hours until 11 am daily. For a limited time only, while supplies last.

Taco Bell account holders who have selected an eligible pickup location in their Taco Bell Mobile App are eligible to purchase a Taco Lover’s Pass (the “Pass”) on 10/3/23 or 10/4/23, which allows the holder to redeem up to one (1) qualifying item from the following list: Seasoned Beef Crunchy Taco, Seasoned Beef Soft Taco, Seasoned Beef Crunchy Taco Supreme, Seasoned Beef Soft Taco Supreme, Spicy Potato Soft Taco, Seasoned Beef Doritos® Locos Taco,  Seasoned Beef Doritos® Locos Taco Supreme, and as of 10/12,  Toasted Breakfast Taco Sausage, Toasted Breakfast Taco Bacon, and Toasted Breakfast Taco Potato. Pass is active on the day of purchase and expires 11/2/23 or 11/3/23 respectively. Pass is active on the day of purchase and expires 30 days after purchase. Pass price may vary by the pickup location you select. Redemptions must be made via the Taco Bell App at a participating location, and if redeemed as part of a delivery order on the Taco Bell app, delivery fee and other fees may apply. While supplies last. Pass is non-transferable, non-refundable, has no cash value, and cannot be combined with other offers. We may send push or email notifications regarding the Pass to users who have previously transacted at participating restaurants. Any product or ingredient substitutions, upgrades, or add-ons to free item, will incur an upcharge that you will be responsible for paying, except for swapping protein (if applicable) for beans (black beans excluded). The Pass is not refundable whether or not actually used by you. Taco Bell reserves the right to revoke or change this program or its terms at any time. Terms and conditions apply; click here for details.