Drama In Every Choice

Drama In Every Choice

What to get? What to leave behind? Choose and face the consequences.

At limited participating U.S. Taco Bell® locations for a limited time only, while supplies last. Check store for price & participation, which vary. Other exclusions apply. Tax extra.

Access to Exclusive Drops

Pick Your Faithful

On 1/27, unlock a $1 Luxe Value Menu item for 1 hour with this exclusive Tuesday Drop. Only on the app.

On 1/27/2026, 30k verified Rewards Members that click 'Claim Reward,' will claim a reward for a Luxe Value Menu Item, which may be redeemed for $1 plus tax. Limit one (1) per user. Redeemable only via the Taco Bell mobile app at participating U.S. Taco Bell® locations, while supplies last. Must add one qualifying product, Salted Caramel Churros, Mini Taco Salad, Chips and Nacho Supreme Dip, Beefy Potato Loaded Griller, or Avocado Ranch Chicken Stacker to cart. If part of a delivery order, delivery fee & other fees may apply. Product or ingredient substitutions, upgrades, or add-ons to eligible redemptions may incur an up-charge cost. Offer is non-transferable and cannot be combined with any other offer. Prices and items vary. No cash value. Additional terms apply: https://www.tacobell.com/legal-notices/terms-of-use.

Laps of Luxury

Enjoy Our Guided Tasting Experience

Swirl, sip and savor every luxurious bite on the Luxe Value Menu alongside this essential narrated tasting guide.

Attendance at Taco Bell Event in Los Angeles and use of the sign-up links is limited to individuals who are legal residents of the 50 United States and the District of Columbia who are 21 years of age or older, and who are Taco Bell Rewards members located in the Los Angeles area who received an email invitation from Taco Bell (an “Invitation”). Invitations are nontransferable and have no cash value. Limit one (1) sign-up per person for themselves and up to one (1) guest that is also at least 21 years old. First come first served, 60 slots available. All costs incurred in connection with attending the event are the sole responsibility of the attendee. No compensation will be provided for any reason, including, without limitation, cancellation, delay, or postponement of the event. Attendees must comply with any stated policies, protocols and procedures, including but not limited to those related to COVID-19. Void where prohibited.