April 21, 2016
To the fans of the Beefy Crunch Movement:
After three weeks of intense excitement and anticipation since Taco Bell announced their return, the day has finally come: the Beefy Crunch Burrito and Cheesy Double Beef Burrito are NOW available in Taco Bell restaurants nationwide! And, as if this day couldn’t get any better, they are only one dollar apiece! You read that right, $1.00!
This triumphant return would not have been possible without the incredible and unrelenting passion of each and every one of the now 40,500+ members of the Beefy Crunch Movement and our friends over at Taco Bell with their dedication to every Taco Bell fan out there. As you know, the Beefy Crunch Movement started in 2011 (shortly after the Beefy Crunch Burrito left Taco Bell’s menu) with the sole mission of bringing it back. In those five years we have organized “Beefy Crunch Awareness Days�, created and proudly waved the “Beefy Crunch Movement� flag, but most importantly, we never stopped speaking.
These past weeks have been a whirlwind with Taco Bell taking us under their wing, letting us lead the charge to share this news with the nation, beginning with our March 30 post on the Beefy Crunch Movement Facebook page announcing that the Beefy Crunch Burrito and Cheesy Double Beef Burrito would be returning.
In the twenty-four hours following that post, over 15,000 people spread the news and our community grew by 2,000+ members. Since then we have been inundated by the outpouring of support and the never ending supply of Beefy Crunch stories from Taco Bell fans. From the crazy stories like the Beefy Crunch Burrito tattoos, cross-country road trips and first time skydiving just for a burrito, to the more down to earth moments with close friends and loved ones, we have shown Taco Bell just how important this burrito is to us.
Since that post, we’ve organized local “Launch Day Eat-Ups� around the country, which we will document so the rest of the nation can celebrate with us. Fans in California, Michigan, and Ohio are gathering together today to reunite with the Beefy Crunch Burrito and its Flamin’ Hot Fritos goodness, flawlessly seasoned ground beef, fluffy rice, smooth sour cream and warm nacho cheese; and the Cheesy Double Beef Burrito, with its seasoned ground beef, nacho cheese, rice and red sauce perfection. It is a moment we have waited years for and one that will surely never be forgotten.
Lastly, I’d like to dedicate my first Beefy Crunch Burrito bite to each of you - thank you for helping to make this dream a reality – and to Taco Bell for showing us that every fan matters. So get out there and buy a Beefy Crunch Burrito or two, not just for today's victory, but for tomorrow’s also, for this 2016 Limited Time Only promotion is a crucial step in the right direction of our journey. Continue to share your passion and love for the Beefy Crunch Burrito on social media, and let's show Taco Bell what amazing things are possible when we work together!
This is our moment. This is the #BeefyCrunchMovement.
- Richard Founder, Beefy Crunch Movement
In response to this passionate letter Marisa Thalberg, Chief Marketing Officer for Taco Bell Corp., has issued a thank you to the Beefy Crunch Movement:
Dear Richard and all of the members of the Beefy Crunch Movement,
On behalf of Taco Bell, I want to thank all of you for your amazing fandom. In fact, as a small gesture of our appreciation, we thought it only proper to personally thank as many of you as possible (which probably makes for the World’s Longest Thank You note). I hope you can each find your names on ‪Ta.co‬; given the tens of thousands of you, I will say it's a bit of a scroll!
Our fans mean everything to us, and we really heard you on this one. That is why we are not only bringing back the Beefy Crunch Burrito as you so passionately requested, we are bringing it back, along with the Cheesy Double Beef Burrito, for just $1. Thank you for partnering with us; and we hope it gives you a smile to see your imprint on every part of our marketing, including finding the Beefy Crunch Movement logo on the burrito wrappers!
After all, we couldn't launch 'Fan Favorites,' without the touch of some of our favorite fans.
Yours in Taco Bell spirit,
Marisa Thalberg CMO
Fans are encouraged to learn more about the return of Fan Favorites by visiting The Feed on Ta.co