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February 1, 2016

TACO BELL® REVEALS FIRST-EVER PRE-ORDER AND TEASERS FOR WHAT COULD BE THEIR BIGGEST CREATION YET

Brand uncovers additional details from their cryptic Super Bowl® 50 ad announcement

IRVINE, Calif., Monday, February 1, 2016 – After weeks of continued speculation, Taco Bell today revealed additional details for what could be their “biggest launch to date” during the upcoming Super Bowl® 50. Following the redacted press release issued by the brand January 7, the latest announcement gives fans a small glimpse of what’s next – including the first ever Taco Bell pre-order for their latest food innovation and teasers of their ad that will air during the big game.

“We felt the biggest media event of the year offered a perfect opportunity for us to announce what might be our biggest launch ever! However, with respect to our biggest fans (and those who just love to be the first to get their hands on the next big thing), we didn’t want to make them wait that long,” said Marisa Thalberg, Chief Marketing Officer for Taco Bell Corp. “That’s why, as part of the next phase of our big reveal, we’ve created a pre-order program on Ta.co that will give people special access to try it a full two days before everyone else. There’s just one thing: it’s a ‘blind’ pre-order. Trust us, though; it’s worth it.”

Fans are invited to join in the excitement by pre-ordering the next craveable food innovation on Ta.co starting today. Taco Bell is welcoming customers who pre-order on Ta.co to pick up their reserved food item on February 6 from 2:00 p.m. – 4:00 p.m. local time at stores nationwide, before it’s available everywhere on February 8.

In true Live Mas fashion, Taco Bell also shared details of three live, pop-up performances in Los Angeles, San Francisco and Toledo from Feed The Beat® bands Jacob Whitesides, The Mowgli’s and Never Shout Never for fans when they pick up their reserved pre-order item on February 6.

Along with the announcement of their pre-order events, Taco Bell shared new digital teasers for the :30 second spot that is set to air during the first quarter of Super Bowl® 50. Taco Bell’s newest innovation is so top secret that even the talent appearing in the spot didn’t know what it was and had to film it with a green screen box. The teasers were created by Deutsch and feature basketball player James Harden and alien expert Giorgio Tsoukalos who are both set to appear in the commercial during the big game.

Fans are encouraged to continue following along as the launch of the new product continues. To learn more about what could be Taco Bell’s biggest thing yet, check out The Feed on Ta.co.

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About taco bell® corporation

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. Overseas, Taco Bell has over 250 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program. In 2016, Taco Bell was named as one of Fast Company’s Top 10 Most Innovative Companies in the World.

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