January 7, 2016


Cryptic announcement teases what could be the brand’s biggest launch yet

IRVINE, Calif., Thursday, January 7, 2016 – In true Taco Bell® fashion, the brand today announced plans to return as a Super Bowl advertiser with a not-so-helpful press release shared on Leaving much to the imagination of fans, the release withheld details of the product that will be revealed during Taco Bell’s 30-second spot in the first quarter during Super Bowl® 50.

Taco Bell will continue to tease its “biggest launch to date” with a series of ambiguous activities and pop-up events.

“We aren’t revealing details of our spot until the big game, but we will have ways for our fans to engage with us in the weeks leading up to Super Bowl® 50.” said Chris Brandt, Chief Concept and Brand Officer for Taco Bell. “This build up will pay off with one of the most exciting announcements from the Taco Bell brand to date.”

Taco Bell’s new spot was created by Deutsch LA.

Fans are encouraged to follow along as the launch of the new product continues. To learn more about what could be Taco Bell’s biggest thing yet, check out The Feed on

Media Relations
Public relations inquiries please call 949-863-3915 or e-mail at
Key Links
Media Gallery
Taco Bell FAQs
Taco Bell Careers
Yum! Brands

About taco bell® corporation

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. Overseas, Taco Bell has over 250 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program. In 2016, Taco Bell was named as one of Fast Company’s Top 10 Most Innovative Companies in the World.

Follow: @TacoBell (Twitter) and tacobell (Instagram)