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February 1, 2016

TACO BELL® ANNOUNCES PRE-ORDER FOR WHAT COULD BE ITS BIGGEST FOOD CREATION YET: redacted_spacer_001

Fans surprised with a sneak peak of redacted_spacer_001 prior to nationwide reveal

IRVINE, Calif., Monday, February 1, 2016 – On January 7, 2016, Taco Bell® announced that it will unveil the national launch date of the highly anticipated redacted_spacer_001 with a :30 spot during Super Bowl 50. This is the first time in Taco Bell history that a redacted_spacer_001 and redacted_spacer_001 are coming together – and it’s happening on February 8. However, in another first for the brand, Taco Bell is giving fans the chance to be among the first to try the redacted_spacer_001 early by pre-ordering on Ta.co starting today.

“With respect to our fans and redacted_spacer_001-lovers everywhere, we knew they wouldn’t want to wait to get their hands on redacted_spacer_001,” said Marisa Thalberg, Chief Marketing Officer for Taco Bell Corp. “That’s why we’re inviting them to be among the first to try it a full two days before everyone else, by placing a special pre-order now. There’s just one thing: it’s a ‘blind’ pre-order… requiring just a small act of faith (not knowing what it is until you pick it up) to be at the very forefront of this impending phenomenon.”

Taco Bell will give fans the chance to be among the first to try the redacted_spacer_001 by welcoming customers who pre-order on Ta.co to pick-up their reserved redacted_spacer_001 on February 6 from 2:00 p.m. – 4:00 p.m. local time in restaurants nationwide. Taco Bell will also celebrate the pre-order events with live, pop-up acoustic performances from Feed The Beat® bands in San Francisco, Los Angeles and Toledo, OH, where redacted_spacer_001 was first introduced to America. Be sure to follow @TacoBell on Twitter for more details leading up to February 6.

Taco Bell’s Super Bowl spot marks the brand’s return to the game after three years. The :30 spot, entitled “redacted_spacer_001” was created by Deutsch and will run during the first quarter.

redacted_spacer_001 is full of mouthwatering redacted_spacer_001 with the beloved ingredients Taco Bell is known for including redacted_spacer_001 and redacted_spacer_001. Following a redacted_spacer_001 that redacted_spacer_001 in redacted_spacer_001 in redacted_spacer_001, Taco Bell pronounced the redacted_spacer_001 as redacted_spacer_001 in the company’s history.

Fans are encouraged to follow along as the launch of the redacted_spacer_001 continues, using the hashtag #redacted_spacer_001. Further details will be revealed on The Feed on Ta.co leading up to the big game.

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About taco bell® corporation

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. Overseas, Taco Bell has over 250 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program. In 2016, Taco Bell was named as one of Fast Company’s Top 10 Most Innovative Companies in the World.

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