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September 28, 2017 Innovation

TACO BELL + FOREVER 21 ARE MAKING WARDROBES A WHOLE LOT SAUCIER THIS FALL

Fans invited to play a part in the celebration of the new limited edition Forever 21 x Taco Bell collection that will launch in Forever 21 stores and online globally October 11

WHAT:
Taco Bell and Forever 21 will come together this October to celebrate personal style and self-expression ahead of the launch of Taco Bell’s first fashion collection collaboration. The two like-minded brands, together at the intersection of culture and innovation, are joining forces to make fall wardrobes a whole lot saucier. While they’re at it, they’ll help fans keep the heat up and the fun on, in more ways than one.

Beginning today, fans of both brands can submit photo or video content on social using the hashtag #F21xTacoBell to be featured in design details alongside the models debuting the collection. By capturing content that personifies “Forever Taco Bell,” the essence of the preview event, fans can actively take part in the ultimate fashion after-party.

The Forever 21 x Taco Bell collection will be previewed on October 10 in the heart of the Fashion District in Downtown Los Angeles, on the eve of its global launch. A late-night runway show modeled through the lens of “Who Wore It Different” will reveal the two brand’s unique spin on traditional fashion labeling. The event will be complete with a taco truck and entertainment from a Taco Bell Feed the Beat® artist, setting the stage for the collection in a way only the two, trendsetting brands can.

Inspired by iconic graphics that each brand is known for and set against a mix of playfully vibrant prints, the collection features tops, bodysuits and cropped hoodies for women. For men, a sweatshirt, hoodie and anorak jacket are updated with pops of color and distinctive illustrations that effortlessly bring the heat. The exclusive collection also features select graphic tees, a pullover and hoodie for girls.

WHEN:
The collection will be available globally on Forever21.com and in select Forever 21 stores domestically beginning Wednesday, October 11, 2017, only one day after the preview of the collection for fans on October 10.

WHY:
“We often think of Taco Bell as 'the fast fashion of food,’ given how we continuously introduce innovative limited edition products that everyone can enjoy, so when it came to our first-ever retail collaboration, we knew our partner had to be the leader in actual fast fashion," said Marisa Thalberg, Chief Marketing Officer at Taco Bell Corp. “We’ve seen our fans get individually creative in expressing their love for Taco Bell through fashion, and we believe this collection with Forever 21 is going to be everything they would expect from us in extending the Taco Bell lifestyle to fashion: original, affordable, creative a little quirky and definitely fun.”

“We are excited about this partnership with Taco Bell,” said Linda Chang, Forever 21 Vice President of Merchandising. “Food, like fashion, is driven by trends and culture. Merging fashion and food in this collection gives our customers a new way to experience both our brands.”

We are seeking photo or video content that captures the below criteria:
• Defines your love of Forever 21 + Taco Bell together
• Showcases individual style and love of your favorite Taco Bell menu items

HOW:
Fans that submit content using the hashtag #F21xTacoBell will be able to see their imagery that personifies their love of Forever 21 + Taco Bell incorporated in the runway event on October 10. Beloved Taco Bell super fans Brittany Creech and Andrew McBurnie, who first stole the spotlight and defined the title super fan with their iconic Taco Bell senior portrait photoshoots, will model the collection along with a diverse set of fans and influencers with a heart for Forever 21 and Taco Bell.

Fans in the Los Angeles area are also encouraged to follow along on social leading up to October 10 for more information on how to join the event in-person. Those unable to snag a spot to the event should keep an eye out on social for a behind the scenes look at the event and reveal of the collection.

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About taco bell® corporation

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. Overseas, Taco Bell has over 250 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program. In 2016, Taco Bell was named as one of Fast Company’s Top 10 Most Innovative Companies in the World.

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