
IRVINE, Calif. (January 9, 2020)
– Taco Bell has made bold commitments to set itself apart ever since its first restaurant opened in 1962 and 2020 is no different. Among the most notable of the new commitments, the brand is making all consumer-facing packaging recyclable, compostable or reusable by 2025 worldwide. Taco Bell will be offering paid sick time for all corporate-owned restaurant employees, plans to test a $100,000 salary for managers of company-owned restaurants in select markets, and will continue to champion easy and accessible vegetarian options around the world.“It’s no secret that Taco Bell marches to the beat of its own drum, and we provide our fans with unexpected experiences year after year. From the Doritos®️ Locos Taco to the Taco Bell Hotel, we want to continue to lead in creativity on our menus, in our restaurants and beyond,” said Mark King, Taco Bell CEO. “As Taco Bell expands its footprint, our responsibility to drive positive impact increases. Our business growth in the last decade has positioned us to create change for good and implement creative solutions for our planet, our people and our food. We're excited to shake things up and make 2020 even more about what matters most: our purpose.”
These new commitments continue the trend of purpose-focused innovation at Taco Bell over the last decade, from becoming one of the first fast food chains to post full nutrition information online and serve cage-free eggs certified by American Humane, to supporting restaurant team members with education benefits and the opportunity to receive Live Más Scholarships granted by the Taco Bell Foundation. Taco Bell most recently committed to simpler, higher quality ingredients and more U.S. jobs, and worked throughout 2019 to reduce antibiotics important to human health in its beef and launch a national vegetarian menu. The brand is also innovating in recruitment initiatives with its Hiring Parties campaign, which resulted in a 66% increase in new hires for participating restaurants.
2020 will continue this momentum with even more innovative, impactful pledges to purpose-led efforts throughout the coming year. This year, Taco Bell is committing to:
1. |
Make all consumer-facing packaging recyclable, compostable or reusable. |
2. |
Continue to invest in its people, building leaders at all levels. |
3. |
Increase education support for fans and team members to keep pursuing their passions. |
4. |
Strive to be the number one QSR for vegetarians. |
As a leader in the quick-service restaurant industry, Taco Bell is proud of the work it has done to date and the opportunities ahead for its planet, people and food. The brand will provide updates on progress throughout the year as it introduces sustainable packaging to restaurants, continues investing in its people and develops new vegetarian options for fans.
* American Vegetarian Association certified Vegetarian food items, are lacto-ovo, allowing consumption of dairy and eggs but not animal byproducts. Vegetarian and meat ingredients are handled in common, and cross contact may occur, which may not be acceptable to certain types of vegetarian diets. Neither Taco Bell, our employees, franchisees nor the AVA assume any responsibility for such cross contact.
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