Irvine, Calif. (October 3, 2018) - Like any holiday, National Taco Day is about celebrating something we love: in this case, tacos. That’s why Taco Bell is observing the holiday with the magical gift of tacos and saying “seasoned beefings” with the $5 National Taco Day Gift Set, available in restaurants nationwide exclusively on October 4.

“Holidays certainly differ across the globe, but we know that a celebration of taco love is nearly universal,” said Marisa Thalberg, Global Chief Brand Officer at Taco Bell Corp. “National Taco Day has become a beloved tradition in the United States, and it is our honor to help translate that tradition to our friends around the world.”

With an unparalleled collection of four incredible hardshell tacos, the National Taco Day Gift Set includes the Crunchy Taco as well as the Fiery, Cool Ranch® and Nacho Cheese Doritos® Locos Tacos for just $5 - for fans to enjoy on their own or to gift this holiday season. To show that special someone they care, fans can send a digital gift card for $5 plus applicable taxes to their friends to gift the exclusive set along with a personal message because no holiday exchange is complete without one.

Forget that special box of chocolates or sparkling diamonds, Taco Bell is bringing taco season to fans leading up to October 4 with holiday commercial parodies highlighting the $5 National Taco Day Gift Set as the hottest gift of the season. With the return of National Taco Day also comes the return of many Taco Bell holiday traditions, including airings of the classic animated tale “Glen and the Magic Taco,” a magical digital short inspired by Taco Bell's founder Glen Bell that tells the story of National Taco Day's origin according to the brand.

Tomorrow might be the big day, but Taco Bell kicked off celebrations back on September 20 and has been helping fans get into the holiday spirit for weeks with a host of activities on Ta.co/day. While seasons come and go, Taco Bell is forever and fans can rep their love of tacos year-round with an exclusive National Taco Day t-shirt from the Taco Bell Taco Shop.

Celebrations officially kick off in U.S. restaurants nationwide tomorrow, but as Taco Bell announced in September that for the first time ever, the global brand will celebrate National Taco Day in more than 20 countries across the world. Follow #NationalTacoDay for festivities happening across the globe and for more suggestions on how to celebrate the big day.

About Taco Bell Corp.
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About Taco Bell International - Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the world's leading Mexican-inspired quick service restaurant (QSR) brand. Taco Bell serves made-to-order and customizable tacos and burritos and other specialties with bold flavours, quality ingredients, breakthrough value, and best-in-class customer service to over 40 million customers weekly across the globe. There are currently more than 425 Taco Bell restaurants across 27 countries outside of the United States, with the goal of expanding the brand’s international presence to 1,000 restaurants by 2022. The Company and its franchisees operate more than 7,000 restaurants, generating more than $9B in sales. By 2022, the brand plans to become a $15B company in global system sales with 9,000 restaurants globally.