Newsroom


January 7, 2016

TACO BELL® TO UNVEIL WHAT COULD BE ITS BIGGEST FOOD CREATION YET DURING SUPER BOWL® 50

The new redacted_spacer_001 to be featured in the brand’s :30 commercial

IRVINE, Calif., Thursday, January 7, 2016 –Taco Bell® today announced that it will unveil the national launch date of the highly anticipated redacted_spacer_001 with a :30 spot during Super Bowl 50. This is the first time in redacted_spacer_001 history that a redacted_spacer_001 and redacted_spacer_001 are coming together – and it’s happening on redacted_spacer_001. For those who can’t wait until redacted_spacer_001 to try the redacted_spacer_001 Taco Bell is inviting fans to join in the excitement by redacted_spacer_001 the redacted_spacer_001 on Ta.co starting February redacted_spacer_001. To the delight of redacted_spacer_001-lovers everywhere, redacted_spacer_001 will be available February redacted_spacer_001 days redacted_spacer_001 its redacted_spacer_001.

“We can’t wait to share the redacted_spacer_001 with redacted_spacer_001", said Chris Brandt, Chief Concept and Brand Officer for Taco Bell Corp. “We’ve taken delicious redacted_spacer_001 and placed it redacted_spacer_001 to create the next craveable food innovation you can only get at Taco Bell. After months of redacted_spacer_001 it’s finally time for everyone to get the chance to try the new redacted_spacer_001 for themselves.”

The spot marks Taco Bell’s return to the Super Bowl after three years. The :30 spot, entitled redacted_spacer_001, was created by Deutsch LA and will run during the first quarter.

redacted_spacer_001 is full of mouthwatering redacted_spacer_001 redacted_spacer_001 with the beloved ingredients Taco Bell is known for including redacted_spacer_001 redacted_spacer_001 and redacted_spacer_001. Following a redacted_spacer_001 that redacted_spacer_001 in redacted_spacer_001 in redacted_spacer_001, Taco Bell pronounced the redacted_spacer_001 as redacted_spacer_001 redacted_spacer_001 in the company’s history.

Fans are encouraged to follow along as the launch of the redacted_spacer_001 continues, using the hashtag #redacted_spacer_001 Further details will be revealed on The Feed on Ta.co leading up to the big game.

About taco bell® corporation

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. Overseas, Taco Bell has over 250 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program. In 2016, Taco Bell was named as one of Fast Company’s Top 10 Most Innovative Companies in the World.

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