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OUR PURPOSE - COMMUNITY

Supporting The Next Generation Of Leaders

Today’s youth will be tomorrow’s leaders, creators and innovators. They are our customers, our friends, our families, and our employees. And most importantly, they are our future. In 1992, the Taco Bell Foundation was created with a focus on supporting America’s youth with impactful programs and experiences to help them pursue their educational dreams. Over the last 27 years, the Taco Bell Foundation has awarded more than $83 million in grants and scholarships focused on education and career readiness, reaching more than 4 million young people across the country.


The Live Más Scholarship Program

In 2015, The Taco Bell Foundation launched the Live Más Scholarship a program aimed at empowering the nation’s next generation of dreamers, innovators and creators – young adults with passions that don’t fall into the conventional “academic” or “athletic” qualifying categories of traditional scholarship programs. Since its inception, the Taco Bell Foundation has awarded nearly $11 million in scholarships to approximately 900 young people across the country and in Taco Bell restaurants. In 2019, we awarded $4.6 million in Live Más Scholarships to 531 winners, including 176 young fans of the brand, 90 Taco Bell® Restaurant employees and 259 renewal winners (those who have won Live Más Scholarships in the past and applied for a renewal). Scholarships range from $5,000-$25,000. By 2021, the Taco Bell Foundation is committed to giving $21 million in scholarships to support tomorrow’s leaders.