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Taco Bell Brought an Exclusive Freeze to VidCon

It wasn't just a fantasy

In the Summer of 2013, Taco Bell joined creators and other brands for our first time to celebrate the world of online video at VidCon. VidCon is the largest online video convention in the country and because it was our 5th year attending, we had to make the experience extra sweet.

This year, we introduced the Fantasy Freeze, exclusive to the three-day convention. But before you got to experience this wonderful concoction, you entered Taco Bell’s icy, castle-like booth.

First, visitors were brought to a conveyer belt where they had to crank out their Fantasy Freeze. This freeze was a blend of colorful flavors - blue raspberry, lemonade and Taco Bell’s newest flavor Strawberry Poppin’ Candy. Sounds like a dream, doesn’t it?

Then visitors moved on to decorate their Fantasy Freeze with candies like Mini Gummi Bears, Rainbow Sour Belts, Rock Candy, and more. We wanted to make sure that every person got to design their freeze the way they wanted it.

After customizing your Fantasy Freeze with a plethora of candy, fans headed over to a 180° freeze frame booth and a polaroid booth. Because pics or it didn’t happen, right?

On the way out, the Taco Shop was open with exclusive freeze-themed merchandise so people could taste their freeze and wear it, too.

Missed out on your chance to try it? The Fantasy Freeze was only at VidCon, but you can try the Strawberry Poppin’ Candy Freeze starting August 31st at your participating local Taco Bell® location.


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