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These artists toured with $500 of Taco Bell - Feed the Beat

One program. 10 years. 1,000 artists. And lots and lots of Taco Bell.

You know that feeling of nostalgia you get when you hear an old song? Music has a way of connecting people and can instantly transport you back to specific times in your life, allowing you to relive memories you may have forgotten. That’s just one reason why we love music and why supporting the artists who make music means so much to us.

Taco Bell’s Feed The Beat program was started 10 years ago for the simple purpose of helping fans discover new artists and helping artists discover new fans. So that’s why twice a year we welcome 100 new artists of all genres into the Feed The Beat program.

To show support of the artists’ music (and appetites), we give them $500 in Taco Bell gift cards. Hard-working artists shouldn’t have to worry about where to get food while on tour, so $500 worth of Crunchy Tacos and Baja Blast is a major bonus.

But the perks definitely don’t stop there. Artists receive the opportunity to have music featured in Taco Bell commercials, be included in concerts fueled by Taco Bell or getting invited to visit our headquarters.

Yeah, we know you’re still probably dreaming about what you can do with $500 of Taco Bell… So in the meantime, here’s a list of 10 big-time Feed The Beat alumni we’re reminiscing on who made that dream into a reality.

Twenty One Pilots - Class of 2012

Long before they were selling out arenas, Twenty One Pilots sent the tweet below. For us, this is what the Feed The Beat program is all about.

Walk The Moon - Class of 2011

We were first introduced to Walk The Moon long before “Shut Up and Dance” was a smash hit, when the band performed their first ever CMJ Music Marathon show in New York City at a Feed The Beat event in 2011. In 2015, the band headlined our annual Taco Bell VMA Pre-Party Concert with MTV.

Portugal. The Man - Class of 2010

Portugal. The Man’s song “Evil Friends” was featured in our Grilled Stuft Nacho commercial. They were also included on the first Feed The Beat Big Box in Taco Bell restaurants across the country.

All Time Low - Class of 2009
We’re proud to call these guys friends. In addition to recently hosting the Alternative Press Music Awards, they’ve been a part of the Feed The Beat family since 2009. We’re obviously really close.


Modern Baseball - Class of 2014

Modern Baseball was featured on the second Feed The Beat Big Box, and it’s safe to say we have a mutual love for each other. We’re still blushing from being thanked on their most recent vinyl release of Holy Ghost. Thank you, fellas.


The Knocks - Class of 2012

Back in 2012, The Knocks performed at Hype Machine’s Hype Hotel presented by Feed The Beat and more recently were featured on the Feed The Beat Big Box.

Chromeo - Class of 2014

Chromeo performed one of our all-time favorite sets at Hype Machine’s Hype Hotel presented by Feed The Beat during their 2014 performance in Austin, Texas. It’s always a great party when Chromeo is performing.

New Found Glory - Class of 2009

The Taco Bell Truck made a cameo in New Found Glory’s video for “Truck Stop Blues” back in 2009. This gave us the chance to hang out all day on the set, and of course, feed the band and crew.

The Mowgli's - Class of 2013

From the moment we met The Mowgli’s, we knew we’d be friends forever. When we launched the Quesalupa earlier this year, the band surprised fans at a Taco Bell restaurant in San Francisco by performing a pop-up acoustic set.

Bebe Rexha - Class of 2015

We were ecstatic to welcome Bebe Rexha to Feed The Beat in 2015. She’s written songs for some incredible artists and now it’s her time to shine. Bebe performed at the Taco Bell VMA Pre-Party Concert with MTV in 2016.

Do you want to be a part of the Feed The Beat family and join these amazing artists? Learn more at

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