Your Pick.
It's Free.
Join Taco Bell Rewards to get a free Cantina Chicken Crispy Taco, Beefy 5-Layer Burrito, or Soft Taco.
How It Works
Start reaping the benefits of Taco Bell Rewards in four steps:
1. Sign Up
Download our app or visit our website to sign up for Taco Bell Rewards.
2. Earn In the App, Kiosk or Drive-thru
Rewards Members can redeem rewards and earn points in the app, kiosk, or drive-thru.
3. Redeem Rewards
Celebrate every 250 points with a free reward and aim for 2,000 points to reach coveted Fire! Tier status.
4. Unlock Exclusives
Seize the perks of special offers, early access to new food, a chance to vote for future menu launches, and much more.
Unlock Hot Tier
Get a free item then claim rewards every 250 points. Every $1 you spend earns you 10 points towards 11 craveable menu items.
Cheesy Fiesta Potatoes
Chips & Nacho Cheese Sauce
Cinnamon Twists
Cheesy Roll Up
Cheesy Bean & Rice Burrito
Bean Burrito
Crunchy Taco
Soft Taco
Spicy Potato Soft Taco
Cheesy Toasted Breakfast Burrito (Sausage)
Medium Fountain Drink
Unlock Fire! Tier
2,000 points unlocks Fire! Tier, where $1 spent = 11 points. Access exclusive perks, events, giveaways, and more.
Nacho Cheese Doritos® Locos Taco
Seasoned Beef Chalupa Supreme®
Cheesy Gordita Crunch
Double Stacked Taco
3-Cheese Chicken Flatbread Melt
Chicken Enchilada Burrito
Breakfast Quesadilla (Sausage)
Cinnabon Delights®2 Pack
Mtn Dew® Baja Blast® Freeze (Regular)
Exclusive Access
Be the First to Try
Taco Bell Rewards Members get first dibs on new product and food launches.
Experience More on Tuesdays
Indulge in our favorite day of the week with special offers, unique experiences, and limited opportunities.
Enjoy Fan-Favorite Voting
Rewards Members, this is big: You get to decide some of our most craveable product launches.
Access Unique Passes
Crave it every day with limited-time passes like the Nacho Fries Lover's Pass.
Other Benefits
Refer a Friend
Share your link to invite friends to create an account on our app. You’ll both receive a free Doritos® Locos Tacos. Terms apply.
Event Access
Score a chance to be our guest at exclusive parties, experiences, and performances.
Online-Exclusive Products
Enjoy online-exclusive products like the Build Your Own Luxe Cravings Box.
Digital Experiences
Play along with some of Taco Bell’s biggest moments of the year.
Notice of Financial Incentive
General
We offer programs that may constitute a “financial incentive” which rewards consumers with exclusive offers and treats, personalized experiences, and rewards for making qualifying purchases or engaging in other activities, such as creating an account on our platform, signing-up for our marketing email and text messaging programs, and other limited-time promotional campaigns. We collect personal information in connection with providing these rewards programs to consumers, which are described below, as well as inferences which may be drawn from any of the below categories of personal information to create a profile about our consumer’s preferences, characteristics, trends, predispositions, behavior, attitudes, and response to new products. The details of these programs are described in the chart below and are subject to change. For more information, please see “WHAT PERSONAL INFORMATION DO WE COLLECT ABOUT YOU?” in our Privacy Policy.
In general, we estimate that the value of the personal information we collect through the programs below is less than the value of the incentives offered to consumers. The value of the incentives provided pursuant to the programs can vary greatly by individual and depends on various factors, including as applicable: the benefit and insights that we realize and expect to realize when you continue to use our Services; sales directly or indirectly generated from participation in each program; whether the sales generated by the program exceed the cost to us of offering the program; how many users sign up for the program; and increased goodwill towards us. We will not discriminate against you for opting out of any program, but we may offer incentives and promotions that are not available outside of participation in the programs described in the chart below.
Program and material terms
How to opt-in to the program
Incentive offered for your participation
Personal Information we may collect through the program
How to withdraw from the program
Marketing Text Messages
By joining this program, you will receive marketing text messages from us, which may include exclusive offers.
See terms and conditions here.
By providing your phone number and signing up for marketing text messages.
Updates regarding current offers and promotions, which may include exclusive offers, or other similar benefit.
Information that Taco Bell collects about you can be found in Section One of the privacy policy found here.
By texting STOP to the short code or telephone number from which text messages are being sent; You may also opt out by contacting Taco Bell at the following email address: Digitalsupport@tacobell.com.
Marketing Email Messages
By joining this program, you will receive marketing e-mail messages from us, which may include exclusive offers.
See terms and conditions here.
By providing your email address and signing up for marketing e-mails.
Updates regarding current offers and promotions, which may include exclusive offers, or other similar benefit.
Information that Taco Bell collects about you can be found in Section One of the privacy policy found here.
By using the link provided in marketing emails to unsubscribe from marketing email communications.
Loyalty Account Creation
By creating a loyalty account, you can receive certain benefits such as discounts, early access to new products, free products, and other similar offers.
See terms and conditions here.
By creating a loyalty account online or via the Taco Bell app.
Updates regarding current offers and promotions, which may include exclusive offers, or other similar benefit.
• Contact and profile information.
• Date and month of birth.
• Payment and transaction information.
• In-store location information.
• Geolocation data (if enabled through phone settings, for transactional purposes.)
By logging into their account and selecting “Profile” and then “Close My Account” on the bottom of the page.
Limited Time Promotional Campaigns
You may optionally link your Taco Bell account to third parties as part of our joint marketing campaigns, to participate in these programs.
You will be able to opt in by entering your Taco Bell account information in participating third-party sign-up forms, or by agreeing within the Taco Bell app.
Participation in the promotional campaign, including the rewards described in those specific terms.
• Contact and profile information.
• Payment and transaction information.
• Email address.
• Phone number.
By following the opt-out instructions in the program terms.
Sell, Sharing, or Disclosure of Consumer Data
Taco Bell will not sell, share, or otherwise disclose consumer data to any third party except as described in our Privacy Policy. For more information on how Taco Bell discloses your data visit our Privacy Policy. Currently Taco Bell does not collect sensitive data to create an account or to receive personalized or non-personalized Taco Bell marketing. Taco Bell may provide the option to sync your account to third party websites to participate in promotional and marketing engagements. Once you have synced your account to a third-party website your personal information will be shared with that third party.
Account Deletion
You have the right to withdraw from these programs at any time and may do so by following the instructions in the chart above. However, please note that your withdrawal may be delayed due to technical restrictions.
In the event you choose to delete your account you will no longer be able to receive program benefits such as personalized incentives. You may delete your account while logged into your account on a mobile device or our website. In the event you choose to delete your account you may still receive transactional emails regarding password and account information and unrelated marketing communications that you may have signed up for until such time as you withdraw from the program by following the instructions in the chart above.
Contact Information
General Questions: Contact Us page (US only)
Questions about your data and privacy matters: privacypolicy@yum.com (US only)
Submit a California Shine the Light request: privacypolicy@yum.com (US only)
Contact us regarding children under 13: privacypolicy@yum.com (US only)
Visit the Taco Bell FAQs to see if your question has already been asked & answered!
Visit Taco Bell Gift Cards to learn more about Taco Bell Gift Cards.
To better understand your data rights please see jurisdictional disclosures found in the Jurisdictional Supplemental Disclosures section of the Taco Bell Privacy Policy located here.
Children's Policy
Taco Bell does not knowingly collect or solicit any information from children or teens under the age of 16, and we request that individuals under the age of 16 not provide us with personal information. In the event we learn that we have inadvertently collected personal information from a child or teen under the age of 16, we will delete that information as quickly as possible.