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August 15, 2017 Food Innovation

TACO BELL® TURNS BREAKFAST INSIDE OUT WITH NAKED EGG TACO DEBUTING ON AUGUST 31

Taco shell made of a fried egg, stuffed full of beloved morning flavors reinvents the breakfast taco experience

Irvine, Calif. (August 15, 2017) – No stranger to shell innovation, Taco Bell today revealed its latest game-changing breakfast offering – the Naked Egg Taco. Created with a masterful shell made entirely of a fried egg, the Naked Egg Taco flips the breakfast classic inside out. The reimagined breakfast taco delivers a mouthful of crispy potatoes, bacon or sausage, and cheese tucked in a fried egg – available nationwide beginning August 31.

“The Naked Egg Taco strips down the traditional breakfast taco, allowing us to deliver a new flavor experience in every single bite,” said Liz Matthews, Chief Food Innovation Officer at Taco Bell Corp. “Shell innovation is at the core of where we experiment – and whether it’s crispy chicken, biscuits or waffles that wrap up menu item classics – we bring our fans craveable and unexpected food experiences that leave them wanting more.”

For the first time ever, fans in select cities will have a chance to reserve a table inside Taco Bell and taste its newest menu item leading up to the nationwide debut. Taco Bell is hosting fans across the country beginning August 17 with brunch-esque “Bell & Breakfast” events to give fans the chance to try the latest menu item innovation.

Events will kick-off in New York on Thursday, August 17, and will continue with experiences at Taco Bell restaurants in Laguna Beach, CA (August 25), Austin, TX (August 26) and Chicago (August 27).

Reservations are now available exclusively through OpenTable here and additional seatings will be released leading up to the menu items debut. Fans unable to score a seat are encouraged to follow along using the hashtag, #NakedEggTaco and keep an eye out for future experiences presented by Taco Bell.

The revamped take on a breakfast staple is available for a limited time a la carte for $1.99 or in a breakfast combo that includes a coffee or medium drink and 2 Cinnabon Delights© or a hash brown for $3.99. For the more modest, it is also available “dressed” in a Gordita Flatbread. If the buzzworthy test in Flint, Michigan earlier this year is any indication, this take on breakfast (naked or not) is anything but a snooze fest.


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About taco bell® corporation

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. Overseas, Taco Bell has over 250 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program. In 2016, Taco Bell was named as one of Fast Company’s Top 10 Most Innovative Companies in the World.

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