Choose Your Taco

Taco Lover’s Pass – FAQs

Check out some of our most frequently asked questions below about Taco Lover's Pass.

How much does the Taco Lover’s Pass cost?

$10 plus tax (price of pass may vary by pickup location you select).


How do I purchase the pass?

Taco Bell Rewards members can purchase the Taco Lover’s Pass from the Online Exclusives category, only on the app. Once you have signed in or registered for an account, you can add the pass to your cart and proceed to checkout as usual.


How do I remove the Taco Lover’s Pass from my cart?

You can easily remove the pass by going to your cart and swiping left on the product. You will see a “remove” button appear.


If I purchase the Taco Lover’s Pass, what do I get?

Purchasing the pass unlocks access to a secret menu category on the app which allows you to redeem 1 qualifying taco a day for 30 consecutive days (up to 30 tacos total, starting on the day of pass purchase).


When is my daily redemption available?

A new chance to redeem is available every calendar day for the 30 days the pass is active.


What happens after the 30 days are over?

Your pass is no longer active; however, you can purchase another pass to enjoy another 30 days of delicious tacos.


Can I have more than 1 pass at a time?

No, you can only have 1 pass active at a time.

Taco Bell account holders who have selected an eligible pickup location in their Taco Bell Mobile App are eligible to purchase a Taco Lover’s Pass (the “Pass”), which allows the holder to redeem up to one (1) qualifying taco per day, for up to 30 consecutive days. Pass is active on the day of purchase and expires 30 days after purchase. Pass is not available for redemption on Thanksgiving Day or Christmas Day. Pass price may vary by the pickup location you select. Redemptions must be made via the Taco Bell App for in-restaurant pickup or drive-thru at a participating location. While supplies last. Pass is non-transferable, non-refundable, has no cash value, and cannot be combined with other offers. We may send push or email notifications regarding the Pass to users who have previously transacted at participating restaurants. Any product or ingredient substitutions, upgrades, or add-ons to free item, except for swapping protein (if applicable) for beans (black beans excluded), will incur an upcharge that you will be responsible for paying. The Pass is not refundable whether or not actually used by you. Taco Bell reserves the right to revoke or change this program or its terms at any time.