Fans surprised with a sneak peak of prior to nationwide reveal
IRVINE, Calif., Monday, February 1, 2016 – On January 7, 2016, Taco Bell® announced that it will unveil the national launch date of the highly anticipated with a :30 spot during Super Bowl 50. This is the first time in Taco Bell history that a and are coming together – and it’s happening on February 8. However, in another first for the brand, Taco Bell is giving fans the chance to be among the first to try the early by pre-ordering on Ta.co starting today.
“With respect to our fans and -lovers everywhere, we knew they wouldn’t want to wait to get their hands on ,” said Marisa Thalberg, Chief Marketing Officer for Taco Bell Corp. “That’s why we’re inviting them to be among the first to try it a full two days before everyone else, by placing a special pre-order now. There’s just one thing: it’s a ‘blind’ pre-order… requiring just a small act of faith (not knowing what it is until you pick it up) to be at the very forefront of this impending phenomenon.”
Taco Bell will give fans the chance to be among the first to try the by welcoming customers who pre-order on Ta.co to pick-up their reserved on February 6 from 2:00 p.m. – 4:00 p.m. local time in restaurants nationwide. Taco Bell will also celebrate the pre-order events with live, pop-up acoustic performances from Feed The Beat® bands in San Francisco, Los Angeles and Toledo, OH, where was first introduced to America. Be sure to follow @TacoBell on Twitter for more details leading up to February 6.
Taco Bell’s Super Bowl spot marks the brand’s return to the game after three years. The :30 spot, entitled “” was created by Deutsch and will run during the first quarter.
is full of mouthwatering with the beloved ingredients Taco Bell is known for including and . Following a that in in , Taco Bell pronounced the as in the company’s history.
Fans are encouraged to follow along as the launch of the continues, using the hashtag #. Further details will be revealed leading up to the big game.