IRVINE, Calif. (May 22, 2017) – No matter which team you’re rooting for in this year’s National Basketball Association (NBA) Finals, everyone can agree, team Taco Bell is a team every fan can support. For the second consecutive year, Taco Bell is teaming up with the NBA for the “Steal a Game, Steal a Taco” promotion. That means the first team to steal a win on the road during the 2017 NBA Finals also wins a free Doritos® Locos Taco for everyone in America. Whether you have a stake in the game, your team didn’t make it to the Finals or you don’t even typically watch basketball, everyone can cheer for free tacos and team Taco Bell.
The 2017 NBA Finals begin Thursday, June 1 on ABC. If the road team wins Game 1, Game 2 or Game 3, America will get a free Doritos® Locos Taco on Wednesday, June 13 from 2 p.m. to 6:00 p.m. (local time) at all participating U.S. Taco Bell locations. If the road team wins Game 4, Game 5, Game 6 or Game 7, America will score a free Doritos® Locos Taco on Tuesday, June 20 from 2 p.m. to 6 p.m. (local time) at all participating U.S. Taco Bell locations. Check out www.TacoBell.com/StealATaco for more information on how to receive a free Doritos® Locos Taco.
“Crunch time during the NBA Finals has a whole new meaning when a stolen win on the road means everyone in America can again win a free Doritos® Locos Taco from Taco Bell," said Marisa Thalberg, Chief Marketing Officer, Taco Bell Corp. “Regardless of which team ultimately wins the championship, we love that the real winners will be taco fans everywhere."
“We are thrilled to once again partner with Taco Bell during this year’s NBA Finals,” said Kerry Tatlock, Senior Vice President, Global Partnerships, NBA. “The Finals are an exhilarating experience. Having fans root for the competing teams as well as for a chance to win a free taco brings even more excitement.”
The 2017 “Steal a Game, Steal a Taco” campaign follows the brand’s highly successful NBA partnership for the 2016 Finals, in which the Golden State Warriors won Game 4 against the Cleveland Cavaliers while on the road in Cleveland, winning free tacos for America. Taco Bell has historically also partnered with Major League Baseball (MLB) for the brand’s “Steal a Base, Steal a Taco” campaigns in the 2007, 2008, 2012, 2015 and 2016 World Series.