Taco Bell® Activates Live Más Ad During Super Bowl XLVII
IRVINE, Calif., Jan 9, 2013 – To officially kickoff the New Year, Taco Bell® announced today it will advertise during Super Bowl XLVII, which will be broadcast on the CBS Television Network on Feb., 3, 2013.
“We are excited to be back in the Super Bowl after a few years away and can’t wait to show the world what we have in store for them,” said Brian Niccol, Chief Marketing & Innovation Officer, Taco Bell Corp.
The Super Bowl ad will be :60 seconds in length and support the brand’s LIVE MÁS® tagline and spirit. The spot is being created by Deutsch LA, which has recently joined Taco Bell's agency roster along with lead agency Draftfcb.
The last time Taco Bell advertised during the Super Bowl was during the 2010 game and the ad supported the brand’s $5 Big Box.
Details about the 2013 Super Bowl creative and campaign will be released in the coming weeks.
At participating U.S. Taco Bell® locations. Contact restaurant for prices, hours & participation, which vary. Tax extra. 2,000 calories a day used for general nutrition advice, but calorie needs vary. Additional nutrition information available upon request.
⚠ WARNING : Certain foods and beverages sold or served here can expose you to chemicals including acrylamide in many fried or baked foods, and mercury in fish, which are known to the State of California to cause cancer and birth defects or other reproductive harm. For more information go to www.P65Warnings.ca.gov/restaurant
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