Taco Bell Foundation’s Mission
In 1992, Taco Bell founded the Taco Bell Foundation, with a focus on investing in the potential of America’s youth through education and opportunities that help them realize their dreams. In 2016, we wanted to do more. The Taco Bell Foundation launched the Live Más Scholarship program, aimed at empowering the nation’s next generation of innovators, creators and dreamers – those whose passions may not fit into the conventional “academic” or “athletic” scholarship programs. Just as we evolve our menu to reflect today’s ever-changing lifestyles, we too recognize we must evolve to meet the career and educational aspirations of today’s young people. That’s why the Taco Bell Foundation created the Live Más Scholarship program and why we continue to listen to the next generation of leaders and create opportunities catered to their passions.