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March 8, 2017 Community

Taco Bell Foundation’s Mission

In 1992, Taco Bell founded the Taco Bell Foundation, with a focus on investing in the potential of America’s youth through education and opportunities that help them realize their dreams. In 2016, we wanted to do more. The Taco Bell Foundation launched the Live Más Scholarship program, aimed at empowering the nation’s next generation of innovators, creators and dreamers – those whose passions may not fit into the conventional “academic” or “athletic” scholarship programs. Just as we evolve our menu to reflect today’s ever-changing lifestyles, we too recognize we must evolve to meet the career and educational aspirations of today’s young people. That’s why the Taco Bell Foundation created the Live Más Scholarship program and why we continue to listen to the next generation of leaders and create opportunities catered to their passions.

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About taco bell® corporation

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. Overseas, Taco Bell has over 250 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program. In 2016, Taco Bell was named as one of Fast Company’s Top 10 Most Innovative Companies in the World.

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