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August 1, 2017 Innovation

Taco Bell Adds New Box to the Menu: XBOX ONE X

Taco Bell and Xbox join forces to give fans the chance to be the first to win an Xbox One X

IRVINE, Calif. (August 1, 2017) – Mark your calendars, the countdown starts now toward Aug. 31, when Taco Bell will give fans nationwide the first chance to win the newest member of the Xbox One family, Xbox One X when you pick up the new Steak Quesarito $5 box. Whether it’s powerful flavor, or powerful gaming, Taco Bell’s got you covered.

Beginning Aug. 31, each Taco Bell® $5 Box will include a unique code for consumers to text in for a chance to win the new Xbox One X. The Taco Bell $5 Box includes the new Steak Quesarito, a Doritos® Locos Taco, a Crunchy Taco and a medium fountain drink. Boxes will be available during the promotion from Aug.31 to Oct. 4 at participating Taco Bell locations while supplies last. No purchase necessary. See below for details.

“It's only fitting that the two brands that do ‘boxes' best and have some of the greatest fans in the world have joined forces to box up the ultimate food and gaming offer for them,” said Marisa Thalberg, Chief Marketing Officer, Taco Bell Corp. “We see this partnership with Xbox as yet another way Taco Bell is tapping what is current in culture and providing our fans access to unique experiences they cannot get anywhere else.”

Throughout the duration of the promotion, a potential winner will be notified on an average of every 10 minutes. Winners will be the first to win the Xbox One X, and will also win the Forza Motorsport 7 game and a three-month Xbox Game Pass subscription along with their console. Whether you’re a gaming fan, a Taco Bell fan, or just hoping to get lucky, start counting down the days until Aug. 31.

Taco Bell and Xbox first partnered to launch the original Xbox in 2001, and are returning to their roots with this promotion to launch the Xbox One X. After all, it’s only fitting to pair the powerful flavor of the Steak Quesarito with the world’s most powerful console.

“When it launches starting Nov. 7, Xbox One X will bring gamers an amazing new level of console power and immersion,” said Mike Nichols, Corporate Vice President and Chief Marketing Officer, Xbox. “We have a long history of partnerships with Taco Bell, dating back to the first Xbox, and are excited to once again work together to reward gamers with the opportunity to win Xbox One X.”

No purchase or payment necessary to enter or win. A purchase will not increase your chances of winning a prize. The Taco Bell® and Xbox® Game starts on 8/31/17 at 12:00 AM ET and ends on 10/4/17 at 11:59:59 PM ET. See Official Rules at www.tacobell.com/xbox for details on how to enter without a purchase, prize details, restrictions, and terms and conditions of participation. Open only to legal residents of the 50 U.S. states and DC, 18 years or older at time of entry. Void where prohibited. By texting the short code, you are providing your signed consent to receive autodialed text messages related to the promotion. Consent to receive text messages is not required or a condition of any purchase. Msg & Data rates may apply for each text message sent and received. To cancel, send STOP to 72823 (confirmation text will be sent). For help, send HELP to 72823. Check wireless plan for details. A potential winner will be notified on average every 10 minutes during the promotion. Sponsors: Taco Bell Corp., Irvine, CA and Microsoft Corporation, Redmond, WA.

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About taco bell® corporation

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. Overseas, Taco Bell has over 250 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program. In 2016, Taco Bell was named as one of Fast Company’s Top 10 Most Innovative Companies in the World.

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