Taco Bell History

1950 - 1960
1954

Before Glen Bell created Taco Bell, he started Bell's Drive-In and Taco Tia in the San Bernardino area.

1960 - 1970
1962

Glen Bell opens his first Taco Bell restaurant in Downey, CA, serving what his customers called "Tay-Kohs."

1964

Retired L.A. policemen, Kermit Becky, becomes Taco Bell's first franchisee, opening a restaurant in Torrance, CA.

1967

Taco Bell's 100th restaurant opens at 400 South Brookhurst in Anaheim.

1970 - 1980
1970

Taco Bell goes public with a total of 325 restaurants.

1978

Glen sold 868 Taco Bell restaurants to PepsiCo Inc., and became PepsiCo shareholder.

1980 - 1990
1984

Taco Bell introduces Taco Salad and Taco BellGrande.

1989

Taco Bell pioneers the concept of linking fast-food marketing promotions with major movie blockbusters. Its "Batman" promotion is a huge success, placing Taco Bell in the spotlight.

1990 - 2000
1990

Taco Bell launches the new 59¢-79¢-99¢ value initiative.

1991

Taco Bell launches new Express business to serve hungry people on-the-go.

1992

The Taco Bell foundation unveils the TEENsupreme program partnering with the Boys & Girls Clubs of America.

1995

Taco Bell sponsors the first ESPN X Games.

1997

As the new parent of Taco Bell, Tricon declares its independence from the PepsiCo conglomerate.

1998

Gorditas burst onto the fast-food scene and become a nationwide sensation.

2000-2010
2001

Taco Bell promises a free taco to everyone in the U.S. if the falling space station MIR hits the floating Taco Bell target.

2002

Taco Bell foundation donations hit $10 million mark. Donations support more than 500,000 at-risk teens participating in the TEENSupreme program.

2004

Taco Bell introduces the Mountain Dew BAJA BLAST!

2005

The Crunchwrap Supreme becomes Taco Bell's most successful product introduction, and becomes a permanent menu addition in January 2006.

2010 - Present
2010

The new Tacobell.com site launches! From food to jobs to store locations, everything you want to know about Taco Bell is now just a click away! We mourn the loss of our founder, Glen Bell. One of our countrys greatest entrepreneurs and innovators, his legacy lives on in our people and our brand.

2012

Taco Bell helicopters 10,000 Doritos Locos Tacos to the remote town of Bethel, Alaska.

2014

Launched Taco Bell Mobile Ordering and Payment App

2015

Taco Bell delivery arrives to select markets across the country via delivery partner DoorDash. The new Tacobell.com is born—including desktop ordering and The Feed.