What Happened When Live Más Scholarship Winners Took Over Our Newest Campaign?

What Happened When Live Más Scholarship Winners Took Over Our Newest Campaign?

Pure amazingness.

In 2015 the Taco Bell Foundation created the Live Más Scholarship for innovators, creators and dreamers who are passionate about what they love to do. Since the launch of the scholarship, the Taco Bell Foundation has awarded more than $1.3 million dollars to 270 students across the country. 50 of which were also Taco Bell employees. Some of these incredible students became more than scholarship winners when we asked a group of them to help us produce a commercial and the in-restaurant Doritos Locos Taco holsters for our new Feed A Dream campaign.

For two weeks, to celebrate the five year anniversary of the Doritos Locos Tacos, when you buy one à la carte we will donate 10 cents to the Live Más Scholarship program, up to $500,000. Buying a Doritos Locos Tacos means you can help feed the dreams of future scholarship winners.

So who are these crazy, talented Live Más Scholarship winners who helped write and film a national television commercial and design the in-restaurant Doritos Locos Tacos holsters? Let's meet them.

Mato Standing Soldier
Mato is from Sioux Falls, South Dakota and is pursuing a major in film at the University of Southern California. Mato’s passion for filmmaking landed him a Live Más Scholarship and the opportunity to help write and film the television commercial for the Feed A Dream campaign. “It was wild. Seeing the idea that the other scholarship winners and I conceived come to fruition was amazing,” said Mato. “It’s extremely fulfilling knowing that our creativity will be used to help others pursue their passions.”

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Mato Standing Soldier, script writer for the Feed A Dream commercial.


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Mato Standing Soldier working on the set of the Feed A Dream commercial.



The Feed A Dream commercial created by Live Más Scholarship winners.

Emma DeMuth
Emma is an aspiring filmmaker from Charleston, South Carolina who used her scholarship to continue her education in film and television at NYU’s Tisch School of the Arts. Growing up, her dad would always tell her, “Your passion is your rocket.” Emma used her family mantra as the inspiration for the Doritos Locos Taco holster she designed. “I hope people can relate to the rocket and fueling other kids’ passions. I’m a passenger on that rocket right now and I’m fortunate enough to be pursuing my passion. I’m still on the ride because of all the people who have helped me.”

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Emma DeMuth with the Doritos Locos Taco holster she designed.


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Emma DeMuth’s Doritos Locos Taco holster design.

Devon Woodrum
Devon is an artist from Charleston, West Virginia furthering her fine art education by applying to Rhode Island School of Design and Maryland Institute College of Art. “I never thought I would have my art in a Taco Bell,” said Devon. When creating the Doritos Locos Taco holster, Devon’s inspiration was an abstract assignment from her painting class, as well as her favorite items from Taco Bell. “I hope that another artist will see the holster and think, ‘OMG I can do this!’”

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Devon Woodrum with the Doritos Locos Taco holster she designed.


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Devon Woodrum’s Doritos Locos Taco holster design.

Juwana Murray
Juwana is from Chester, Pennsylvania and hopes to attend Embry-Riddle Aeronautical University this year to major in aeronautical science to become a commercial pilot. Last year, Juwana suffered from kidney failure and was in the hospital for over a month. The only activity she enjoyed during that time was writing. “It helps me relax and get a feel for where my mind is at. Instead of keeping it up there in my head, I needed to put it on paper,” she said. Juwana’s writing inspired her Doritos Locos Taco holster design and the words on there are the words she lives by everyday. “When customers read it, I want them to feel like they are receiving a piece of encouragement. Hopefully those words can help uplift them.”

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Juwana Murray with the Doritos Locos Taco holster she designed.


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Juwana Murray’s Doritos Locos Taco holster design.

Interested in becoming a part of the next class of Live Más Scholarship winners? Go to www.livemasscholarship.com to learn more.


Between 3/23/17 – 4/8/17, 10¢ for every a la carte Doritos Locos Taco sold will be donated to Taco Bell Foundation Inc. up to $500,000. The promotion ends when $500,000 is reached, or on 4/8/17, whichever is first. Not valid on combo meals. All funds raised will support the Live Más Scholarship for teens and young adults. For more information, visit www.livemasscholarship.com.