back to taco bell frequently asked questions


When is the new loyalty program launching?

The new Taco Bell Rewards loyalty platform will be available beginning in late July only through the app.

What is Taco Bell Rewards and how does it work?

It’s Taco Bell’s new customer loyalty program. It’s pretty simple – when you order eligible purchases through your Taco Bell app account for “Drive-Thru”, or “In-Store”/“In-Restaurant”, you’ll earn points to unlock discounts and special offers.

How many points will I earn for each Qualifying Purchase?

You’ll earn 10 points per eligible dollar spent based on your order subtotal (excluding taxes and discounts.). You receive your first reward when you’ve earned 250 points.

If you hit 2,000 points in a calendar year, you’ll get promoted to “Fire Tier” where you’ll earn 11 points per eligible dollar spent and get access to even more reward options. Pretty sweet, right?

How many points do I need to earn a reward?

250 points

Will I earn points when a third-party service is used for delivery or pickup?

No, points are not earned when a third party is used for pick-up or delivery.

Where can I find my rewards status information and track my progress?

Open the app and tap the “Rewards” giftbox icon at the bottom of the screen. That will bring you to your Rewards dashboard.

Here, you can track your progress towards your next reward. If you tap the My Rewards button, you can check to see if you have any current rewards hanging out.

Once you place and pick up your order, you should see your points added shortly after. But it can take up to 48 hours, so…be patient ;)

How do I keep track of past points and rewards?

Head to the Rewards dashboard and tap the three vertical dots in the top right corner of the screen. Click the “My History” tab and you can see when you earned points, rewards, and redeemed a reward.

Do Taco Bell points and rewards expire?


  • Your points expire 6 months after the calendar month in which you earned them, unless they are converted into a reward. For example, if you earn 50 Points on March 21, those 50 Points will expire on October 1 if you do not earn a Reward by October 1.

  • Your rewards expire on the 31st day after they are posted to your account, unless you redeem the reward.

What are Taco Bell “Challenges”?

Challenges are a way to earn EXTRA points and rewards. If you place an order that meets the challenge’s requirements, the extra bonus points will be earned automatically once the purchase is complete.

Current Challenges can be found on your Rewards Dashboard by tapping the “Challenges” button.

How do I redeem a Taco Bell reward?

Just log into your account on the Taco Bell app, tap “My Rewards” and select the one you’d like by tapping “Redeem”. How easy is that?

If you have more than one option for a type of reward, you’ll be presented a list of options to add to your cart.

If you’ve added a reward but change your mind, just tap “Remove” and the unredeemed reward will go back to where it was.

You can also swap one reward with another just by tapping “Redeem” on the choice you would like instead. You’ll be prompted to confirm the change, and once you do, the new reward will appear in your cart.

Please note you are only able to redeem one reward at a time and only through the Taco Bell app. Nice try, though.

Is my “Fire” tier status permanent?

It’s not permanent, BUT once you achieve Fire status, your status will last until the end of that year, plus one full year after that. To keep Fire status for the year after that, you’ll need to earn enough points again. But keep in mind that since the loyalty program is just in a beta phase for now, the loyalty program may end earlier.

What do I do if I have any questions about my order or rewards?

Go ahead and fill out the Contact Us form here , or send us a DM at @TacoBellCare on Twitter or at Taco Bell on Facebook and we’ll get back to you ASAP.

What does “Beta” mean?

It’s just a fancy way of saying “test.” We’re letting the public try the test version of our app and start earning rewards right away. Download the app, accept the program’s terms, and start earning rewards today. It also means that the loyalty program may only be around for a limited time and we may make changes to the program along the way.

What rewards are included in each tier for earning 250 points?

  • Hot: Bean Burrito, Chips & Nacho Cheese Sauce, Cinnamon Twists, Crunchy Taco or a Medium Fountain Drink. (Plus a birthday surprise)

  • Fire!: Bean Burrito, Chips & Nacho Cheese Sauce, Cinnamon Twists, Crunchy Taco, Medium Fountain Drink, Chalupa Supreme, Doritos® Locos Tacos, Nachos BellGrande®, or a Regular Mountain Dew Baja Blast® Freeze. (Plus a birthday surprise)