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Irvine, Calif., October 24, 2009 – This Halloween, there will be no tricks but lots of taco treats to all of America, in celebration of both Halloween and the 2009 Major League Baseball World Series. Taco Bell®, the official Quick Service Restaurant (QSR) of Major League Baseball®, announced today that it will be giving away Black Jack Tacos after dark on Halloween, which is also Game Three of the Fall Classic. Baseball fans, taco fans and Halloween fans alike can get one free Black Jack Taco by visiting participating Taco Bell restaurants across America between 6 p.m. and midnight (local time) on October 31, 2009.

The Black Jack Taco, a new limited-time-only addition to the 79-89-99 Why Pay More!® Value Menu, is a fresh twist on the classic Crunchy Taco. Featuring a new, eye-catching black taco shell, the Black Jack Taco is filled with seasoned beef, and topped with zesty Pepper Jack sauce that kicks the flavor up a notch.

“The Black Jack Taco is a treat, especially for Halloween, because it’s fun, tasty and free, no tricks! Plus it’s a great way for Taco Bell to show its appreciation for Major League Baseball and its fans during the all-important World Series,” said David Ovens, Chief Marketing Officer, Taco Bell Corp. “Taco Bell has a long history of ‘Think Outside the Bun’ promotions with baseball, such as last year’s ‘Steal a Base, Steal a Taco.’ This year, on the night of Halloween, any person can get a free Black Jack Taco, no stolen base required!”

Get one (1) free Black Jack Taco (approximate retail value 89¢, prices may vary) at participating Taco Bell® restaurants in the fifty (50) United States and the District of Columbia only on October 31, 2009, from 6 p.m. until midnight, while supplies last. Limit one (1) free Black Jack Taco per person. No substitutions will be allowed. Participating Taco Bell restaurant managers reserve the right to refuse to give a Free Black Jack Taco to any person he/she reasonably believes has already received a Free Black Jack Taco or has engaged in any other fraudulent activity. Restaurant manager’s decisions are final. Offer is subject to availability and no rain checks will be given. Void where prohibited.

About Taco Bell Corp.
Taco Bell Corp. (“Taco Bell”), a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature quesadillas, Grilled Stuft Burritos, nachos, and other specialty items such as Crunchwrap Supreme®, in addition to the 79-89-99 Why Pay More!® Value Menu. Taco Bell serves more than 36.8 million consumers each week in nearly 5,600 restaurants in the U.S.
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