Taco Bell presents Writer’s Strike Sauce Wisdoms

Official Rules: This promotion is intended for play and participation in the United States only and shall be construed and evaluated according to the laws of the United States. Please do not enter this Contest if you are not a legal resident of the United States.

TACO BELL® WRITER’S STRIKE SAUCE WISDOMS CONTEST Official Rules

Obtain Official Rules by sending a self-addressed, stamped envelope to: Taco Bell Corp., “WRITER’S STRIKE SAUCE WISDOMS” CONTEST (ATTN: PUBLIC RELATIONS) 17901 Von Karman, Irvine, CA 92614, or see Official Rules posted at www.tacobell.com.

“WRITER’S STRIKE SAUCE WISDOMS” CONTEST: Taco Bell Corp. (“Sponsor”) provides entrants with an opportunity to have their Taco Bell “words of wisdom” immortalized on the Company’s popular sauce packets and to win a year’s supply of Taco Bell® food. Writer’s Guild of America members can visit www.tacobell.com from January 29 to February 24, 2008 and submit a saying that provides a humorous look at reality through the eyes of the Taco Bell brand. Up to ten entrants may have their “Wisdoms” printed on sauce packets distributed at Taco Bell® restaurants nationwide.

1. HOW TO PARTICIPATE: NO PURCHASE NECESSARY TO PLAY OR WIN. Beginning at 12:01 P.M. (PT) on January 29, 2008, complete the “WRITER’S STRIKE SAUCE WISDOMS” Contest registration page online at www.tacobell.com, and submit a sauce wisdom for consideration. All required fields on the registration page must be completed. ALL ONLINE ENTRIES MUST BE SUBMITTED BY 11:59 P.M. PT ON FEBRUARY 24, 2008. Enter as often as you wish; however, each Wisdom must be different. All entries become the property of Sponsor and will not be returned. Entries are subject to the terms of the Taco Bell web site Privacy Statement and these Official Rules. Sponsor is not responsible for late, lost, damaged, misdirected, incomplete, or illegible entries.

2. ELIGIBILITY. Open only to legal residents of the fifty (50) United States and the District of Columbia who are 18 years of age or older at time of entry. Entrants must also be a member of the Writers Guild of America as of January 29, 2008. This promotion is solely sponsored by Taco Bell Corp. and has not been approved or endorsed by any other entity or organization. Employees of Taco Bell Corp. and its parent, franchisees, licensees, affiliates, subsidiaries, advertising, promotional, or public relations agencies, and immediate family (parent, child, sibling and spouse and "step" of each) and household members of such employees are not eligible to participate. This Contest shall be conducted in compliance with all applicable U.S. Federal, state, and local laws and regulations. Void where prohibited by law.

3. PRIZES. Ten (10) “WRITER’S STRIKE SAUCE WISDOMS” contest prizes will be awarded. Each winner will each receive a year’s supply of Taco Bell food (awarded in the form of one $5 Taco Bell gift check per week for 52 weeks, redeemable at participating Taco Bell® locations). Approximate retail value of each prize is $260.00. Total ARV of all prizes: $2,600.00. Winner may also have the opportunity to have his/her “Wisdom” printed on sauce packets distributed at participating Taco Bell® restaurants nationwide, at the sole discretion of the Sponsor. Taco Bell gift checks are subject to the terms and conditions on the gift checks. All taxes on the prizes, if any, are the sole responsibility of the winners.

4. WINNER SELECTION. A total of 10 winners will be selected from among all eligible entries received. All sauce wisdoms will be judged by a panel of judges based on the following criteria (with each criterion given equal weight):
• HUMOR: The Wisdom must be humorous and shed light on how Taco Bell fits into everyday experiences. It should be blindingly obvious, creative and provide insight on the little things in life, such as anything from going on a date to eating a meal. The message must be simple, thought-provoking and add fun to the Taco Bell dining experience.
• ORIGINALITY: The Wisdom must be an original creation and must not infringe the rights of any third party.
• LENGTH: The Wisdom may not exceed a total of 70 characters (including any spacing and punctuation).
• SUITABILITY FOR USE: The Wisdom may not be used as a marketing tool to promote non-Taco Bell products or services, or any individuals, contain any property owned by an third parties such as trademarks or copyrighted material. The Wisdom may not be gender biased, have any religious or sexual overtones, support or endorse a position, or be offensive in any manner.

The 10 entries with the highest overall scores will be the winners. In the event of a tie, the entry with the highest "humor" score will be the winner (and if another tie-breaker required, the highest score in "originality" will be used to break the tie), unless the winner is a resident of Wisconsin, in which case, duplicate prizes will be awarded. Judges’ decisions are final. Sponsor reserves the right to award fewer than 5 prizes in the event there is not a sufficient number of qualified entries. Sponsor reserves the right not to publish any winning Wisdom's on sauce packets or otherwise.

5. WINNER NOTIFICATION. Winners will be notified by telephone and/or e-mail on or about April 15, 2008. If Sponsor is unable to contact a winner within three (3) days of first attempted notification, winner’s right to claim a prize will be forfeited and an alternate winner may be selected. Winners will be required to sign and return an Affidavit of Eligibility and Liability/Publicity Release (“Release Documents”) within five (5) days of notification or prize may be forfeited. If a prize or prize notification is returned as undeliverable, the prize will be forfeited in its entirety and an alternate winner may be selected. Sponsor is not responsible for changes to entrant's email address, telephone number and/or mailing address In the event of a dispute regarding the identity of an online entrant, the entry will be deemed submitted by the person in whose name the e-mail account is registered, provided that person meets all of the eligibility criteria set forth in Section 2 of these Official Rules.

6. INTERNET. Sponsor is not responsible for any late, lost, incomplete, or misdirected entries, or for technical problems in connection with the transmission or receipt of electronic entry, including faulty electronic data transmission, traffic congestion on the Internet or on the web site, hardware or software error, equipment failure or malfunction, or other online communications problems. No liability or responsibility is assumed by Sponsor resulting from user’s attempt to participate in the Contest or download any information in connection with participating in the Contest. CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATIONS OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH ENTRANT TO THE FULLEST EXTENT PERMITTED BY LAW. IN THE EVENT THE CONTEST IS COMPROMISED BY VIRUS, BUGS, NON-AUTHORIZED HUMAN INTERVENTION OR OTHER CAUSES BEYOND THE CONTROL OF SPONSOR WHICH CORRUPTS OR IMPAIRS THE ADMINISTRATION, SECURITY, FAIRNESS OR PROPER PLAY OF THE CONTEST, SPONSOR RESERVES THE RIGHT IN ITS SOLE DISCRETION TO MODIFY, SUSPEND OR TERMINATE THE ELECTRONIC PORTION OF THIS CONTEST, AND TO AWARD THE PRIZES FROM AMONG ALL ELIGIBLE ENTRIES RECEIVED PRIOR TO ACTION TAKEN BY SPONSOR.

7. OTHER CONDITIONS. Submission of an entry constitutes the entrant’s consent to irrevocably assign and transfer to Sponsor any and all rights, title and interest in the entry including, without limitation, all copyrights. By entering this Contest entrants grant Sponsor and its agents the right to modify, adapt, edit, sell, publish and/ or use the entry in any way, in whole or in part, in commerce and in any and all media worldwide without limitation and without payment or consideration to the entrant. Prizes cannot be transferred, assigned, redeemed for cash or substituted, except at Sponsor’s sole discretion as provided herein.

8. LIMITATIONS OF LIABILITY. By participating, entrants agree (a) to abide by and be bound by these Official Rules and the decisions of the judges, which shall be final and binding; (b) to the use of their names and/or likenesses for advertising and publicity purposes without additional compensation, unless prohibited by law; and (c) to release Sponsor, its parent company and franchisees/licensees, their respective affiliates, subsidiaries, agents, award supplier, and their respective officers, directors, employees, agents, and representatives from all liability in connection with any prize received in this Contest or from participating in this Contest or any prize-related activities or for the use by Sponsor of the Wisdom submitted. Entrants waive the right to assert, as a cost of receiving prize, any and all costs of redemption.

9. WINNER LIST. For the names of the SHARE YOUR SAUCE WISDOM winners, send a self-addressed envelope before June 1, 2008 to Taco Bell Corp., “WRITER’S STRIKE SAUCE WISDOMS” WINNER LIST, 17901 Von Karman, Irvine, CA 92614, ATTN: PUBLIC RELATIONS.

Sponsor: Taco Bell Corp., 17901 Von Karman, Irvine CA 92614. © 2008 Taco Bell Corp.