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TACO BELL® EMBARKS ON LARGEST EXPANSION OF BEVERAGE MENU IN COMPANY HISTORY WITH SIX UNIQUE FLAVORS

 

As the First National Quick Service Restaurant to Offer Manzanita Sol®, Taco Bell Brings Fans More PepsiCo® Beverage Options at Select Restaurants Including: SoBe® Lifewater™ Yumberry Pomegranate, Mtn Dew Sangrita Blast, Diet Mtn Dew® Baja Blast and More

IRVINE, Calif., Jan. 16, 2014 – The brand that brought its fans exclusive products like Mtn Dew® Baja Blast™ and Doritos® Locos Tacos is about to help beverage buffs “Live Más®” even more while they sip.

With a 51-year history of Quick Service Restaurant (QSR) industry firsts, Taco Bell® announces yet another as the first national QSR to offer the crisp apple-flavored “Manzanita Sol®” – a classic flavor that has crossed borders. This will also be the first time that “Diet Mtn Dew® Baja Blast™” and the citrus-infused punch of “Mtn Dew Sangrita Blast” have ever been offered in any form.

The brand’s PepsiCo® partnership – a collaboration that has led to Taco Bell being one of Mountain Dew’s largest national customers – continues with six new beverages being added at select locations starting immediately and expanding nationally through 2014. The three new carbonated soft drinks are: “Manzanita Sol®,” “Diet Mtn Dew® Baja Blast™” and “Mtn Dew Sangrita Blast.” The three non-carbonated drinks include two bold flavors from Brisk: the tropically-inspired “Brisk® Mango Fiesta,” and a new refreshing mix combining Brisk Iced Tea and Lemonade, as well as zero-calorie and nutrient-enhanced “SoBe® Lifewater™ Yumberry Pomegranate.” Suggested prices will be $1.39 (16 oz.), $1.49 (20 oz.), $1.69 (30 oz.) and $1.79 (40 oz.) at participating locations.

“We hear how fanatic our customers are about Mtn Dew Baja Blast, and this inspires us to continue introducing exciting and exclusive beverages to Taco Bell fans,” said Taco Bell Chief Marketing Officer, Chris Brandt. “Beverages – like many of our food items – can be enjoyed on-the-go, which fits our fans’ lifestyle to get more out of every day. We really want to develop beverages that are as unique, tasty and portable as our food.”

A key element in the brand’s ongoing 10-year growth plan to double the business, these new flavors and Taco Bell’s continued innovation in specialty beverages extend the snacking day part for the brand. To that end, the brand also launched Happier Hour® in 2013 – $1 Loaded Grillers, medium beverages and regular Freezes from 2-5 p.m. at participating locations – and this value offering will continue for Taco Bell® fans in 2014.

About Taco Bell Corp.

Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet inspired Cantina Bell® Menu and lower calorie Fresco Menu. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and nonprofit organization, the Taco Bell Foundation for Teens™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 36 million customers every week.

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