"This sets the record straight about the high quality of our seasoned beef and the integrity of our advertising," said Greg Creed, Chief Executive Officer, Taco Bell. "We are extremely proud of our food quality. We took great exception to the false claims made about our seasoned beef and wish the attorneys had contacted us before filing and publicizing a lawsuit that disparaged our brand. We have not made any changes to our products or advertising, or even discussed the possibility of any changes with the plaintiff's lawyers, contrary to what they have claimed. This is a victory for truth over fiction and we're glad the lawyers voluntarily withdrew their case once they learned the truth. We hope the voluntary withdrawal of this lawsuit receives as much public attention as when it was filed so we may put the matter behind us and fully concentrate on serving our customers."
About Taco Bell Corp.
Taco Bell Corp. ("Taco Bell"), a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation's leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature quesadillas, Grilled Stuft Burritos, nachos, and other specialty items such as Crunchwrap Supreme®, in addition to the Why Pay More!® Value Menu. Taco Bell serves more than 36.8 million consumers each week in nearly 5,600 restaurants in the U.S.