Recent News & Statements

2014 2013 2012 2011 2010 2009

TACO BELL® BRINGS BACK 99¢ CHICKEN FLATBREAD SANDWICH

 

New Bacon Ranch Flavor Added to Original Creamy Chipotle Sauce; TV Spots to Feature a 'Freestyle Chef,' Doing Teppan-Style Performance While Prepping Sandwich

IRVINE, Calif., Aug. 31, 2011 - Taco Bell® today announced it will re-introduce the popular 99-cent Chicken Flatbread Sandwich, featuring 100% marinated all-white-meat chicken and a melted blend of three cheeses on warm, soft flatbread.  Starting Sept. 5 and continuing through Dec. 25, Taco Bell's Chicken Flatbread Sandwich will be available nationwide at participating locations and come in two bold flavors: original creamy chipotle and new bacon ranch.  It will also be a part of two larger meal offerings, a $3.99 combo and a $5 box.

"The response we've received over the last year for the Chicken Flatbread Sandwich has been overwhelming, including dialog with our social media communities to bring the product back," said Martin Hennessy, Senior Director of Brand Experience, Taco Bell Corp.  "We're excited to once again satisfy our fans' appetite by giving them more variety of our Chicken Flatbread Sandwiches at an unbelievable price."

The blend of cheeses Taco Bell used in the Chicken Flatbread Sandwich, all melted together to seal in the flavor, are real mozzarella, cheddar and pepper jack.  The $3.99 combo will include the Chicken Flatbread Sandwich, two Crunchy Tacos and a large drink, and the $5 box will include the Chicken Flatbread Sandwich, a Burrito Supreme®, a Crunchy Taco and a medium drink.

Taco Bell's Chicken Flatbread Sandwich will be promoted through an integrated campaign that includes TV and radio advertising, in-store promotions, Web site and social media activity, as well as public relations. The TV advertising, handled through Draftfcb, Irvine, will include a :30 and :15 spot entitled "Freestyle Chef," which shows a chef doing a teppan-style performance as he prepares the Chicken Flatbread and was directed by much-admired director Chris Applebaum.  Draftfcb, Irvine was also responsible for in-store signage.

 


 

Share on the Web

Share this page with your friends on Facebook directly from TacoBell.com.

Post It

Share this page with your MySpace friends directly from TacoBell.com.

Post It

Share this page with your friends on Twitter directly from TacoBell.com.

Post It

Related Sites

You are leaving this Taco Bell® website and going to a site operated by a third party. This link is provided as a convenience to you. Taco Bell® does not control the third party that operates this site or the manner in which the third party might use your information. Before submitting information on the third party's website, we encourage you to read its privacy policy and terms of use.

You are leaving the website created for the U.S. audience, and going to a non-U.S. website. By accessing this website, you understand that it is operated under different laws, and you agree that your use of the site may be subject to the laws of a foreign jurisdiction.