Before Glen Bell created Taco Bell®, he started Bell's Drive-In and Taco Tia in the San Bernadino area.
Glen Bell opens his first Taco Bell® restaurant in Downey, CA, serving what his customers called “Tay-Kohs.”
Retired L.A. policeman, Kermit Becky, becomes Taco Bell®'s first franchisee, opening a restaurant in Torrance, CA.
Taco Bell®'s 100th restaurant opens at 400 South Brookhurst in Anaheim.
Taco Bell® goes public with a total of 325 restaurants.
Glen sold 868 Taco Bell® restaurants to PepsiCo Inc., and became a PepsiCo shareholder.
Taco Bell® introduces Taco Salad and Tacos BellGrande®.
Taco Bell® pioneers the concept of linking fast-food marketing promotions with major movie blockbusters. Its “Batman” promotion is a huge success, placing Taco Bell® in the spotlight.
Taco Bell® launches the new 59¢-79¢-99¢ value initiative.
Taco Bell® launches new Express business to serve hungry people on-the-go.
The Taco Bell® Foundation unveils the TEENSupreme® program partnering with the Boys & Girls Clubs of America.
Taco Bell® helps sponsor the first ESPN X Games.
As the new parent company of Taco Bell®, Tricon declares its independence from the PepsiCo conglomerate.
Gorditas burst onto the fast food scene and become a nationwide sensation.
Taco Bell® promises a free taco to everyone in the U.S. if the falling space station MIR hits the floating Taco Bell® target.
Taco Bell® unveils a new advertising slogan urging consumers to “Think Outside The Bun.”
Taco Bell® Foundation donations hit $10 million mark. Donations support more than 500,000 at-risk teens participating in the TEENSupreme® Program.
Taco Bell® introduces the Mountain Dew BAJA BLAST®!
The Crunchwrap Supreme® becomes Taco Bell®'s most successful product introduction, and becomes a permanent menu addition in January 2006.
The new Tacobell.com site launches! From food to jobs to store locations, everything you want to know about Taco Bell® is now just a click away!
We mourn the loss of our founder, Glen Bell. One of our country's great entrepreneurs and innovators, his legacy lives on in our people and our brand.